Administrator Guide

Field Description
Name (Required) Name that clearly identifies this campaign.
Enabled If selected, allows promotions from this campaign to be delivered. If this check box is not selected,
no ads will be provided from this campaign.
Before advertising will be delivered from a campaign to a specific page, the page's settings also
need to allow advertising from the campaign.
Start Date (Optional) Date and time on which this campaign will begin. To start delivering this campaign
immediately, leave this field blank.
Click the button to open the calendar picker. In the calendar, use the arrows to select the year and
month, click the numbers in the Time fields to increment the hours and minutes, then click a day to
select the date.
End Date (Optional) Date and time after which the campaign will no longer be delivered. To deliver this
campaign indefinitely, leave this field blank.
Click the button to open the calendar picker. In the calendar, use the arrows to select the year and
month, click the numbers in the Time fields to increment the hours and minutes, then click a day to
select the date.
Rank (Required) Applies a relative rank to the campaign, which defines the order in which campaigns are
processed when delivering ads. A rank of 1 is higher than a rank of 2. For information about
campaign ranks, see "Campaign Rank and Weight" on page 406.
Weight (Required) Applies a weight to a campaign. If two campaigns have equal rank, one with a greater
weight will be displayed more than the other. For information about campaign weights, see
"Campaign Rank and Weight" on page 406.
Description Optional comments or notes about the campaign.
Table 107: General Properties, Edit Campaign
At the time ads are delivered on your pages, the system processes the information in the General Properties
area in the following order:
1. Verifies which campaigns are enabled and ignores ones that are not.
2. Checks for start dates that are less than or equal to "now" and ignores campaigns that are not scheduled to
start yet.
3. Checks for end dates that are greater than "now" and ignores campaigns whose end date is past.
4. Checks the rank of each remaining campaign. Includes only the highest ranked campaign, or multiple
campaigns that have the same highest rank.
5. If there are multiple campaigns, checks the weight of each remaining campaign.
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