User's Manual

Page 2 of 5
© 2017 Displaydata Ltd
1 Label shelf installation
1.1 Aura and Chroma mounting position
The label should be mounted to the shelf edge using a shelf rail, available through
Displaydata’s Fixtures & Fittings partners. It should not be mounted directly to a metal
surface.
1.2 Chroma 16 mounting orientation.
The label should be mounted along the shelf edge with the front bar code below the
display.
1.3 Aura 21/29 and Chroma 21/29/37 mounting orientation.
The label should be mounted with the display aligned horizontally along the shelf edge
with the front bar code on the left-hand side.
1.4 Aura 42 and Chroma 42/60/74 mounting orientation.
The label can be mounted with the display in landscape or portrait orientation using
the mounting bracket available through Displaydata’s Fixtures & Fittings partners.
1.5 Aura and Chroma fixing angle.
The Aura and Chroma range of Electronic shelf labels are based on EPD display
technology with a viewing angle close to 180degrees.
This means that the overall readability of the screens is not subject to the fixing angle.
The same vertical fixing angle can be used independent of shelf height.
2 Low temperature label variant deployment
It is very important to understand some basic principles with regard to the deployment of
labels into a “Chiller” environment (temperature controlled fridges that are below
10degC).
All labels will usually be configured in a normal ambient room temperature environment
(~20degC but could be as high as ~30degC). Once they have been configured onto a
system, they can then be placed into a chiller unit. It is extremely important that all the
labels are allowed time to thermally stabilise at the new colder temperature before any
image updates are carried out.
It is essential to allow 45mins for the labels to reach thermal equilibrium before
sending images to the labels.
Failure to wait for thermal equilibrium may result in a display where the text/graphics will
be hard if not impossible to read.
Please note that the same thermal equilibrium time applies to moving a label from a
Chiller/Freezer into a normal ambient temperature zone.