Pages Facebook Pages March 2009 Facebook is unifying and simplifying the way people interact on the site by making Pages similar to user Profiles. This product upgrade is the next step of the new site design, launched in September 2008, and supports Facebook’s mission to make the world more open and connected.
Pages: Overview Facebook Pages Overview A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators. By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.
Pages: New Features Key New Features and Opportunities Easier Publishing Enhanced Wall The Page’s Wall tab will enjoy the same rich, multi-media functionality as the Wall tab on a user Profile. The Wall is a central location for recent information posted by you and about you. It’s where you keep your up-to-date content, and where Fans can contribute. It’s important that Facebook Page administrators have control over their own Facebook Page. When you share content (videos, photos, notes, etc.
Pages: New Features Key New Features and Opportunities (continued) Encouraging More Social Actions Update and share Like a user profile, your Page can now update its Fans with statuses—short text-only messages. These statuses will appear in Fans’ News Feeds.
Pages: New Features Key New Features and Opportunities (continued) Richer Experiences Tabbed Structure The tabbed structure multiplies your possibilities. Similar to their functionality in user Profiles, tabs help keep Pages organized so people know where to go to get different pieces of information. The Wall tab is for dynamic content, the Info tab has static information, the Photos tab contains photos albums and Fan photos, etc.
Pages: New Features Key New Features and Opportunities (continued) Additional Insights Measuring Engagement and Interaction The Facebook Pages Insights tool will include new data on Fans’ engagement with posts from your Page. You’ll be able to see how many comments Fans make on your posts, and you’ll also be able to track how many Facebook users start and stop viewing your posts in News Feed.
Pages: Elements & Specs Product Specifications Key Elements & Product Specifications Getting Started When you create your Page, you must select a permanent name and category. Thereafter, most of the settings and features you choose for your Page can be revised at any time— including your profile picture, which is the first thing to add. Tabs The layout of a Facebook Page is flexible. You can add up to 6 visible tabs to your Page, and more that can be exposed by the user.
Pages: Elements & Specs Product Specifications (continued) Update Streams Wall The Wall tab closely resembles the Wall tab on a user profile. You and your Fans can use the turnkey publisher tool in the main column to share comments and even rich media. Posts by your Page go to your Fans’ News Feeds, and comments by your Fans go to their friends’ News Feeds. Those posts will hyperlink back to your Page.
Pages: Elements & Specs Product Specifications (continued) Tabs By default, a Facebook Page has a Wall Tab, and Info Tab and a Boxes Tab if your Page has applications. The Info tab lets you share key information about your company such as website, mission, overview, and products. Depending on which category of Page you create, different fields will be available.
Pages: Elements & Specs Product Specifications (continued) The applications you can choose for your Boxes tab include: Discussion Boards: Users can discuss your products, promotions, and more. This application is available as a full tab. Video: You can upload an unlimited number of videos to your Facebook Page. You can choose whether or not to allow Fans to upload their own videos. This application is available as a full tab. Facebook supports high definition video and audio.
