User's Manual

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
9
Page Insights
Understanding who your audience is and how you’re reaching it is key to optimizing your Page strategy.
This information helps you publish content that people will want to see, engage with and talk about to
their friends. For example, if you discover that the majority of people who like your Page are men 18 to
24, you might decide to adapt the content you publish to fit with the interests of these young men.
By clicking on the Fans, Reach, and Talking About This tabs on the left-hand side of your Page, you can
learn more about:
• Who your fans, the people you reached with your messages, and the people who talk about your
Page are
• How you acquired, reached or engaged them
You can specify the date range for which you want to see data by selecting dates from the date selector at the top of each tab.
Fans tab
The Fans tab helps you understand who your fans are and how you acquired them.
Learn more about your audience
Gender and Age:
The percentage of
people who liked
your Page for each
age and gender
bracket as of the last
day of your selected
date range. This is
based on the data
people enter in their
profile.
Countries: The number of
people who liked your Page
as of the last day of your
selected date range, broken
down by country. This is based
on the user’s IP address.
Cities: The number of people
who liked your Page as of the
last day of your selected date
range, broken down by city.
This is based on the user’s IP
address.
Languages: The number of people
who liked your Page as of the last
day of your selected date range,
broken down by language. This
is based on the user’s default
language setting.