Facebook Insights Product Guide for Facebook Page owners Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Getting started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Monitor key metrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Get Insights about the people using your Page . . . . . . . . . . . . . 7 Get Insights about how people interact with Your Page . . . . .
Introduction Facebook Insights: Analytics for Websites, Applications and Pages all in one place Having good analytics is a key to successfully growing a business. To this end, we want to provide you with even better metrics for your Facebook Apps, websites, and Pages. We’re excited to announce that we recently launched an improved Insights dashboard.
Getting Started To see metrics on your Facebook Page, go to the Insights dashboard (http://www.facebook. com/insights). Only Page admins, application owners, and domain admins can view Insights data for the properties they own or administer. On this dashboard, you’ll be able to see basic metrics for all of your Pages: Likes Interactions Monthly Active Users: The number of people who have interacted with or viewed your Page or its posts in the last 30 days.
Monitor key metrics: Page Overview tab The tabs on the left side of the page allow you to navigate within the Insights dashboard. The Page overview tab shows you key metrics about who the people engaging with your Page are, as well as how they interact with it. You can also export these analytics directly into a spreadsheet. You can select whether you want to see monthly or weekly data in the top right corner of the page.
Users Facebook is rebuilding the web around people, and lets businesses build authentic connections at scale. In the User section, you can learn more about the people who engage with your Page. New Likes: The number of new Likes that your Page received, during the date range you specified. Lifetime Likes: The total number of Likes that your Page received, as of the end of your date range.
Interactions When you create compelling content, people will want to interact with it by commenting, liking, or writing on your Wall. These people help to share your content organically throughout Facebook, as their interactions lead to organic stories being published in their friends’ News Feeds. The Interactions section of Insights allows you to track how people interact with your stories, and helps you evolve your content to make it more effective.
Get Insights about the people using your Page: Users tab If you want to get more details about the people using your Page, click ‘See Details’ next to ‘Users’ on the Page Overview tab. The Users tab not only contains the same user metrics as the Page Overview tab (New Likes, Lifetime Likes, Monthly Active Users, Active Users), but also more detailed breakdowns of the people using your Page based on their demographics and activity on your Page.
New Likes The number of new Likes that your Page received, during the date range you specified. Unlikes: the number of people who unliked your Page on that day. New Likes: the number of new people who liked your Page on that day. Like Sources Breakdown of the number of Page Likes from the most common places where people can like your Page, during the date range you specified. Note: this does not include all areas of Facebook where people can like your Page.
Tab Views and External Referrers Tab Views: Number of views that each tab on your Page received when logged-in users visited your Page, during the date range you specified. External Referrers: Number of views coming from the top referring external domains sending traffic to your Page, during the date range you specified. Page Views Total number of views of your Facebook Page, during the date range you specified. Unique Page Views: Number of distinct people who visited your Page.
Get Insights about how people interact with your Page: Interactions tab If you want to get more details about how people are interacting with your Page, click ‘See Details’ next to ‘Interactions’ on the Page Overview tab.
Daily Page Activity Other than liking and commenting on your posts, people who like your Page can engage with it in a number of ways. They can write on your Page’s Wall, upload photos or videos to your Page, write reviews (if applicable), create posts on your Discussion Board, or mention your Page in their own status updates or Wall Posts to their friends. Daily Videos: The number of times people posted a video to your Page on that day.
Get more fans and interactions for your Page One of the best ways to increase the number of fans and interactions of your Page is to create a Facebook Ad campaign. With Facebook Ads, you can promote your Page to more than 500 million potential customers, choose your audience by location, age and interest, use our ‘Like’ button to increase your ad’s influence and build a community around your business. Simply click ‘Create an Ad’ at the top right hand corner of any page within Insights to get started.
