User's Manual

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
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Unsubscribes: Number of people who unsubscribed from
your Page on that day.
Comments: Number of times people comments on your
stories on that day.
Likes: Number of times people clicked ‘Like’ on your stories on that day.
The total number of times your
Page post was seen in News Feed
or on the Page Wall. The feedback
percentage is the ratio of the
total Likes and comments on that
story over the total number of
times the story was seen.
Get Insights about how people interact with your Page: Interactions tab
If you want to get more details about how people are interacting with your Page, click ‘See
Details’ next to ‘Interactions’ on the Page Overview tab. The Interactions dashboard not only
contains the same metrics as the Page Overview tab (Post Views, Post Feedback), but also
more granular data on the interactions on your page, such as the number of impressions and
feedback on specific posts, and the breakdown of the type of interactions, from people writing
on your Page wall to people mentioning your Page in their status updates.
When you post stories to people
who like your Page, they can
engage with your content by liking
or commenting. They can also
choose to unsubscribe from your
Page so that stories will not appear
in their News Feed in the future.
In Practice
You can compare the engagement that each specific post generates in order to identify patterns:
if you notice that asking questions to your audience always generates more comments than
other posts, you might decide to ask questions more frequently. Or, if you decide to run a
specific promotion where people have to post a video to your Wall, you can now track the
number of videos that were posted.
Page Posts
Daily Story Feedback