User's Manual

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
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Total number of views of your Facebook Page, during the date range you specified.
Unique Page Views: Number of distinct people
who visited your Page.
Daily Logged-in Page Views *: Number of views of your Page by people logged
into their Facebook accounts.
*Note: Most people use Facebook when they are logged in
Page Views
After you post a Facebook video, a photo, or an audio clip, people are able to click to consume that piece of
content. This data corresponds to number of views of that your videos, photos and audio clips received on
that day, during the date range you specified.
Photo Views: Number of views that the photos
you posted to your Page received on that day.
Audio Listens: Number of views that the audio clips you
posted to your Page received on that day.
Video Views: Number of views that the videos you posted to your
Page received on that day.
Media Consumption
Tab Views: Number of views that each tab on your Page
received when logged-in users visited your Page, during the
date range you specified.
External Referrers: Number of views coming from the
top referring external domains sending traffic to your
Page, during the date range you specified.
Tab Views and External Referrers