User Manual

3
DTG 2022 Program Guidelines and FAQs
What costs are eligible
(excluding GST/HST)?
What costs are not eligible
(excluding GST/HST)?
Continued
• Digital Marketing
- Hiring a consultant/agency/person to execute
digital marketing initiatives
• Website
- Redesign, improvement of existing website
- Development of new website
- Photography/videography costs for production of
photos and/or videos
- E-commerce enablement
- Accessibility compliance
• Software
- Graphic design software
- Productivity software (LastPass, Hootsuite,
Dropbox, etc.)
- Social media software (Hootsuite, Buer, etc.)
- Security software
- Other software as indicated in the DTP
• Digital Training
- Ongoing digital training courses
(in-person/online)
• Hardware (limited to $1,000)
- POS systems
- All hardware must be deemed necessary (as
determined by OBIAA in its sole discretion)
• Purchases made prior to grant approval
• Microsoft Oce or equivalent
• Website hosting
• Domain name renewal
• Software subscription renewal
• Signage and printing including LED/digital signage
• Logo redesign and rebranding
• Unnecessary or excessive equipment (or equipment
business already has and wants to upgrade) (as
determined by OBIAA in its sole discretion)
• iPhones or cell phones of any type, no exceptions
• Business owner’s salary or current employee salary
for executing the project
• Costs of land, building or vehicle purchase
• Any costs not listed under “Eligible Costs” are
deemed INELIGIBLE
• If you have any questions on eligibility you may
contact us at [e-mail]
When can I apply for a Digital Transformation Grant?
The application portal for Digital Transformation Grants will open June 21
st
, 2022 and applications will continue to
be accepted until October 31
st
, 2022 (or until grant funds are exhausted). Should grant funds still be available after
the portal has closed and all eligible applications have been processed, the application portal will re-open
in January 2023 and remain open until September 30
th
, 2023 (or until grant funds are fully exhausted).