Case Studies

GE
Lighting
OPERATING IMPACT
© GE 2013 99642 12/2013
• Estimated $46,000 annual
savings vs. traditional light
sources
• Automatic dimming/daylight
harvesting = added savings
ENVIRONMENTAL IMPACT
Mercedes-Benz of Fort
Mitchell will use about
40% less lighting energy
with LED than with
conventional technologies.
Auto dealer drives client experience beyond expectations with GE’s complete lighting strategy
LED fixtures and lighting controls give Mercedes-Benz of Fort Mitchell an advantage inside and out
THE SITUATION
Can light travel at the speed of ambition? “Instantly!” is the answer at
Mercedes-Benz of Fort Mitchell, Ky., where Collection Auto Group, with
help from GE Lighting, is realizing its dream of the ultimate automotive
dealership—an all-LED lighting facility inside and out that drives the
client experience beyond expectations.
“When Mercedes-Benz asked us to come into the Cincinnati/Northern
Kentucky market, everybody said this property couldn’t become a
car dealership,” said Bernie Moreno, president. “The residents had
three concerns—lighting, lighting and lighting. We had to rally
community support to rezone the area and it was important to
make a positive first impression.”
“Mercedes-Benz of Fort Mitchell also wanted to bring a new level of
sophistication to its facility and optimize energy use based on client
needs,” said Austin Ashe, regional sales manager for GE Lighting.
“We provided intuitive touch-screen lighting controls that allow the
staff to easily customize settings whenever needed.”
THE SOLUTION
The dealership uses GE Evolve
™
LED Area Lights and Evolve
™
LED Post
Tops to illuminate its driveway and inventory. Advanced optics aim light
precisely where it’s needed and away from neighbors’ yards immediately
adjacent to the property.
Added Moreno, “I’ve since received calls from several residents: ‘I love
your lights!’ they all told me. We wouldn’t have been able to get the
rezoning passed without GE’s fixtures.”
all-LED now comes standard