Case Studies

Lighting

Bauru scores big

with GE LED signals

The municipality takes on high maintenance costs, crash safety

and energy savings all in one brilliant play.

Bauru, a town most famous among Brazilians

as the city where soccer superstar Pelé grew

up, is a busy college town and transportation

hub located at the centre of São Paulo,

the country’s most populous state and its

economic engine. But Pelé isn’t the only bright

light the town will ever know. In June 2013,

over 2,000 GE LED trafﬁc lights made their

mark on the municipality’s trafﬁc… and, in a

very substantial way, on its coffers.

“When we began looking, we had high standards for a solution

that would maximize both energy savings and the quality of

light,” said Marney Tadeu Antunes, commercial director for CPFL,

Sao Paulo’s utility provider. “GE’s LED trafﬁc lights” will not only save

us money, but they will improve the quality of our trafﬁc signals.”

In terms of savings, the new GTx

LED signals will reduce en-

ergy consumption by a stunning 80% over incandescent bulbs,

and they will last 10 times longer. That, coupled with signiﬁcant

reductions on maintenance costs, is expected to save the city

more than $2 million over their 10-year lifespan, making the trafﬁc

signals superstars in their own right among city managers.

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GE Lighting Bauru scores big with GE LED signals The municipality takes on high maintenance costs, crash safety and energy savings all in one brilliant play. Bauru, a town most famous among Brazilians as the city where soccer superstar Pelé grew up, is a busy college town and transportation hub located at the centre of São Paulo, the country’s most populous state and its economic engine. But Pelé isn’t the only bright light the town will ever know.
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Winning the Savings Game Yearly Energy and Long Term Maintenance Cost Comparison GE LEDs provide energy savings of 80% over incandescent lights and 90% over long term maintenance costs. GE LED Signal in use Of course low maintenance and high energy savings are just part of the bigger quality picture. One key reason for selecting GE’s LED signals was reduction of the “sun-phantom effect,” a frequent cause of false green or false red lights. That may send a wrong signal to drivers causing car accidents.