Manual

Features & Tools
Keyword Planner Tool
The Keyword Planner tool gives you keyword or ad group ideas and shows you statistics on how they
might perform. This is a great tool for keyword generation and helps you visualize how you can break
out each campaign into dierent ad groups.
Do it like Kiwis for kiwi™
Kiwis for kiwi™ segmented their account into three
campaigns (Education, Brand Awareness, and Ways to Get
Involved) and utilized the Keyword Planner tool to identify
relevant keywords that matched each category. Their eorts
resulted in a 105% increase in trac.
The Keyword Planner tool can help you:
• Search for new keyword and ad group ideas - Find
new keywords related to a phrase, website, or category.
• Get trac estimates for a list of keywords - Enter or
upload keywords to research historical stats like search
volume, or group them into ad groups.
• Get search volume for a list of keywords or group
them into ad groups - Enter or upload keywords to get
click and cost estimates.
Learn where to nd the Keyword Planner and how to use it
here.
“Ad Grants oered Kiwis for kiwi™
a new channel and opportunity to
reach a new audience.”
- Michelle Impey
Executive Director, Kiwis for kiwi™