Manual
Features & Tools
Grantspro
The Grantspro program supports nonprots that can eectively demonstrate how they can make
the world a better place with additional advertising budget. Grantees are selected to join based on
specic criteria and can receive up to $40,000 per month in in-kind advertising to impact their
nonprot and support additional programs or services.
To be eligible to apply, current Ad Grantees must meet the following criteria:
• Have conversion tracking installed. The conversion goal must be tracking a
substantial action (i.e. newsletter or volunteer sign-up) and must have received at
least one conversion.
• Have hit their monthly budget cap (at least $9900) for at least two months over
the last six months.
• Have maintained an average level CTR of 1% or higher over the past 6 month
period.
• Have an authorized representative manage the account on a bi-weekly basis.
• Complete surveys and agree to share impact or conversion data.
If you meet the above criteria, apply for Grantspro here.
Do it like Elder Wisdom Circle
Through Grantspro, the Elder Wisdom Circle has been
able to host 350,000 one-on-one online
intergenerational interactions. Over 80% of all young
advice-seekers have discovered them through
AdWords and has helped change the lives of a quarter
of a million people.
“Moving from a cap of $10,000 to $40,000 in-
creased the number of people we could reach by
200%!”
- Doug Meckelson
Founder, Elder Wisdom Circle