Brandbook
Index ChannelEngine 2 Our users 2 Product 3 Writing 4 Tone-of-voice 4 Colors 5 Color Combinations 6 Typography - Fonts 7 Typography - Rules 8 Logo 9 Elements 1 10
ChannelEngine ChannelEngine is a business 2 business company operating a cloud-based, SaaS e-commerce marketplace integration tool. ChannelEngine connects brands, retailers, and distributors to all major marketplaces, affiliate programs, and comparison sites. Our goal is to connect with our users’ business and grow it together by delivering an easy to implement yet widely versatile and intuitive product. The influence of marketplaces on global e-commerce has been growing for years now.
Product ChannelEngine’s SaaS product is a cloud-based and easyto-use marketplace integration tool. The product allows users to connect their already existing product listing and back end to ChannelEngine. Making their listing available on all major marketplaces, affiliate programs and comparison sites can be done with the click of a button. Users connect their own ERP’s or existing online store to ChannelEngine. ERP’s (Enterprise Resource Planning) are databases which hold their product listing.
Writing Target audience Our writing aims to connect with the people who are financially or commercially responsible within their company. These people have at least some knowledge of the e-commerce landscape. They need to be convinced of ChannelEngine’s versatility, usability, and profitability. When they leave, ChannelEngine’s benefits and dedication should be obvious to them. Developers, especially for larger corporations, should not be excluded.
Common writing problems ChannelEngine or Channelengine ChannelEngine should always be spelled out. The C and the first E are capitalized. British English or American English Because ChannelEngine is very likely to expand to the US within the foreseeable future, we use American English in our writing. This means analyze instead of analyse. Color instead of colour. etc. etc. e-commerce or ecommerce or E-commerce or e-Commerce We use e-commerce, with a hyphen, but without capitalization.
Colors Primary Secondary Tertiary - Blue Dark Blue Orange Very lightblue RGB #2095F3 RGB #151F39 RGB #EE4623 RGB #F6F9FB R: 32 G: 149 B: 243 R: 21 G: 31 B: 57 R: 238 G: 70 B: 35 R: 246 G: 249 B: 251 CMYK #0093D7 CMYK #444E69 CMYK #F74319 CMYK #F6F9FB C: 78% M: 29% Y: 0% K: 0% C: 79% M: 67% Y: 38% K: 22% C: 0% M: 88% Y: 100% K: 0% C: 2% M: 0% Y: 0% K: 2% PMS 299 U PMS 289 U PMS 172 U PMS Base Base Base Border Border Border Black Default/Grey Lightgrey Hard Default Ligh
Color combinations Primary - Blue Secondary - Dark Blue Tertiary - Orange 7
Typography - Fonts Avenir Next Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&? Cras ullamcorper quam non leo vehicula, eu elementum ante commodo. Phasellus interdum placerat metus, in tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut non consequat sem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ornare lorem sit amet finibus rutrum. Maecenas vitae rutrum sem.
Typography - Rules Titles Content Links Font Font Font Avenir Next Bold Avenir Next Regular Lineheight Lineheight Avenir Next Bold Avenir Next Regular 1.1 1.6 Lineheight Style Style - No full uppercase titles! uppercase can only be used in single or standalone words. No full uppercase titles! uppercase can only be used in single or standalone words. Usage Avenir Next Bold is used for bolded content.
Logo Horizontal Vertical Color usage 10
Elements Buttons Default Request a demo Request a demo Negative Request a demo Request a demo Textlink Request a demo 11 Request a demo
