User Manual
3
Product
ChannelEngine’s SaaS product is a cloud-based and easy-
to-use marketplace integration tool. The product allows
users to connect their already existing product listing and
back end to ChannelEngine. Making their listing available
on all major marketplaces, aliate programs and compari-
son sites can be done with the click of a button.
Users connect their own ERP’s or existing online store to
ChannelEngine. ERP’s (Enterprise Resource Planning) are
databases which hold their product listing. Smaller stores
generally use an e-commerce platform like Magento or
WooCommerce. CE supplies, for free, plugins which make
connecting those platforms a triviality. Other backend sys-
tems can be connected using a REST API, or through XML/
CSV data feeds.
Once they’re connected, users feed their products into the
dierent marketplaces and channels. ChannelEngine uses
sophisticated and comprehensive queries to dierentiate
per marketplace which products should be listed for what
prices. Dynamic prices, filtered against marges, stock, etc,
can be set. Orders get pulled back into Customer’s own
back end. And it’s business as usual.
There are several other parties who oer a similar prod-
uct. We consider ChannelEngine to be the best out of all
of these for these reasons: ChannelEngine’s product is
easy to use, it has the most complete set of features, and
it is backed by years and years of real-world e-commerce
experience.