DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS Manual
11. USE EXISTING
INFORMATION
TO MAXIMIZE
CONVENIENCE
For your registered users, remember and pre-ll
their preferences. For new users, oer a third-party
checkout service they may already use. Several
retail sites in the study oered third-party payment
services as an option, reducing purchasing friction
for users of those services and allowing the site
to prell shipping info.
Key Takeaway
Take advantage of information you
already have, and/or use third-party
payment services to make conversion
as easy as possible.
Example from Delta Mobile Site.
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