DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS Manual

13. MAKE IT EASY TO
FINISH CONVERTING
ON ANOTHER DEVICE
Not all participants were comfortable converting
on their mobile device. Oer an easy way to save
or share information across devices to keep users
in your funnel. For instance, a career site allowed
participants to email themselves jobs to apply
for later.
Example from Macy’s Mobile Site.
23
Key Takeaway
Mobile visitors may be researching
to convert later, so oer a simple way
to resume their journey on another
device via social sharing, email or
save-to-cart functionality.