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GUILD NEWARK ST

round-uP

90 FEBRUARY 2015

guild NEWARK ST

COLLECTION ROUNDUP

With its Newark St Collection, Guild reanimates a carefully curated range of

50s and 60s electrics, o ering today’s player a vintage taste of yesteryear’s class

Words: Jonathan Horsley

Photography: Joby Sessions

The

Newark St

Collection offers

a real flavour of Guild’s storied

history. Its name references the

address of the legendary

Hoboken factory in New Jersey,

where up until the company’s sale

to Avnet in 1966, Guild had seen

the good times roll.

These Newark St guitars have

been drawn from Guild’s most

successful models of the 50s

and 60s, and spec’d to offer

a vintage-authentic performance,

but a Korean build keeps them

affordable. Given the inflationary

market for vintage guitars –

especially for USA-built ones –

the Newark St Collection offers

most of us our only chance of

being able to own, and acquaint

ourselves with, guitars such as

the A-150 Savoy, CE-100D Capri

and the X-175 Manhattan; or,

indeed, this month’s round-up

trio of the M-75 Aristocrat, S-100

Polara and Starfire IV.

Yes, these guitars are Korean-

built, but their heart and soul

lies in the USA, and those retro-

accoutrements are not just a

meticulous tribute to Guild’s

golden era but a bold

statement that Guild is

back on the scene with

a series of pro-quality

guitars for jobbing and

serious players who

know the classics never

go out of style.

TGR263.gear_round.indd 90 18/12/2014 17:51

Summary of content (4 pages)

PAGE 1
round-uP GuILd nEWARK ST guild NEWARK ST COLLECTION ROUND-UP With its newark St Collection, Guild reanimates a carefully curated range of 50s and 60s electrics, oﬀering today’s player a vintage taste of yesteryear’s class Words: Jonathan Horsley Photography: Joby Sessions The Newark St Collection offers a real flavour of Guild’s storied history.
PAGE 2
GEAR february 2015 TGR263.gear_round.
PAGE 3
round-uP GuILd nEWARK ST GUild Newark St StarFIre IV £1,029 Brighter than a thousand suns USed by the likes of Buddy Guy, the Starfire was one of Guild’s most popular models in the 60s. At first blush, its aesthetic puts it in competition with Gibson’s ES-335. But make no mistake: the Starfire has a voice all of its own.
PAGE 4
GEAR Round-up Guild Newark St S-100 Polara £779 Kim’s slim The S-100 Polara debuted in the late 60s, a time when the hippy movement was dying out. Free love gave way to cynicism, and the S-100 Polara reflected that. A stripped-down, double-cut slab of mahogany, with two Anti-Hum Dual Coils in neck and bridge, the Polara feels like a utilitarian riposte to ostentatiously spec’d guitars.