Brochure

2 3
557K
million
billion
billion
billion
1984 1991
133
1998
2.69
2005
16.7
25.8
billion
37
2012 2018
Brand Building
Strategy
Diversication
Strategy
Networking
Strategy
Internationalization
Strategy
Global Brand
Strategy
billion
38.7
year
USD
Established in 1984, Haier is a Fortune 500
company, with global sales revenue exceeding
$38.7bn in 2018.
Haier achieved 10-year global No.1 in
major appliances from 2009-2018. (Data:
Euromonitor)
Qingdao Haier, a subsidiary of Haier Group, was
recently named one of Fortune’s most admired
companies in the world. It is the only appliance
company from Asia to receive this award.
Haier is the world’s No.1 connected air
conditioner brand (including smart ACs), with
a market share of 30.9% in retail sales in 2019
(Data: Euromonitor)
Global Position Global Network
Haier owns 10+N R&D centers, 25 industrial parks, 122 factories, 106 marketing centers worldwide , and has sales networks in over 160
countries and regions.
Haier boasts 7 major household appliance brands: Haier, Casarte, Leader, AQUA, Fisher & Paykel, GE Appliances and Candy. They
constitute Haier’s global brand cluster.
Nigeria Factory Indonesia Factory
x1 x1
Middle East & Africa
x3x2 x2
North America
x42x4 x2
Europe
x53x6 x19
Asia
x7x1
AUS & NZL
Latin America
x1x1
Pune (India) Industrial Park
GEA Factory CANDY Factory Russia Factory Thailand Factory
Greater Noida (India)
Industrial Park
FPA R&D Center Vietnam Factory
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10+N
R&D Centers
106
Marketing Centers
25
Industrial Parks
122
Factories
160+
Countries or Regions