User's Manual

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the largest digital files currently available for professional photog-
raphy, making them ideal for the most demanding, high resolution
printing applications and give the photographer increased flexibil-
ity and creative control when cropping or enlarging for printing. All
images are the result of the superior performance of the H System
camera and lenses and have been fine tuned with Hasselblad’s
unique Digital APO Correction technique. Hasselblad’s Natural Color
Solution also gives optimal colour reproduction across all job types.
Digital APO Correction
The Hasselblad units capture an extended set of metadata and then
perform an automated correction for colour aberration effects with
every shot. This means that your digital captures are automatically
optimized to provide the finest detail that a given lens can resolve.
We have named this feature “Digital APO Correction” (DAC), signify-
ing the digital, APO-chromatic correction of the images that takes
place. Implementation of this feature includes detailed mapping of
each H system lens, ensuring that each image represents the best
that your equipment can produce. We are confident that the image
quality you achieve as a result of the DAC functionality will make you
- and your customers - look twice.
Unique Hasselblad Natural Color Solution
In the past, colour management solutions have imposed limitations
on professional digital photographers, because of the need to choose
a specific colour profile to suit a specific job in order to capture vari-
ous skin tones, metals, fabrics, flowers, etc. Hasselblad has helped
solve this dilemma, with the development of a new, powerful colour
profile to be used with its FlexColor imaging software. Working with
the new Hasselblad Natural Color Solution enables you to produce
outstanding and reliable out-of-the- box colours, with skin tones,
special product gradations, and other difficult colours reproduced
easily and effectively.
We have developed a new Hasselblad raw file format called: 3F RAW
(3FR) to help implement our new unique colour system. The new
3F RAW file format is designed to ensure that images captured on
Hasselblad digital products are quickly, effectively and safely stored
on the available media (CF card, Imagebank, etc). The file format in-
cludes lossless image compression, which reduces the required stor-
age space by 33%. Combined with the architecture of the Hasselblad
backs, this allows you to capture up to 35 shots per minute.
The 3FR file defines the colours in the Hasselblad RGB colour space
with its out-of-the-box quality, and used in FlexColor it removes both
the need for experimenting with different colour profiles to get opti-
mal colours and the need for selective colour corrections.
DNG File Format
For those familiar with Photoshop and the Adobe Camera Raw con-
verter, the 3FR files can be converted directly into Adobe’s raw image
format DNG (‘Digital NeGative’), bringing this new technology stand-
ard to the professional photographer for the first time. The DNG file
format enables raw, compressed image files to be opened directly in
Adobe PhotoShop. This allows photographers to operate quickly and
efficiently, reducing the “downtime” taken to process image data and
enabling final images to reach the customer more quickly. Hasselblad
image files carry a full sets of metadata, including capture conditions,
keywords and copyright, facilitating work with image asset manage-
ment solutions.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the pho-
tographer cannot quickly review and select the best images to present
to the client. Building on the success of its Audio Exposure Feedback
technology, Hasselblad has created Instant Approval Architecture
(IAA), an enhanced set of feedback tools, designed to liberate the pho-
tographer to focus on the shoot rather than the selection process. IAA
triggers audible and visible signals for each image captured, telling
the photographer immediately whether the image has a red, amber
or green light status. The information is recorded both in the file and
in the file name, providing a quick and easy way to classify and select
images, in the field or in the lab. This brings automated image classifi-
cation into your digital workflow from the split second of capture. IAA
is a Hasselblad trademark and Hasselblad has a patent pending on
the invention. A larger, enhanced OLED display in the new Hasselblad
products provides a realistic, high quality and perfect contrast image
view, even in bright sunlight, to allow instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the profession-
al photographer. Three modes are offered, namely, integral CF card
storage, the flexible Firewire drive, or tethered operation with extend-
ed, special capture controls. With these three operating and storage
options, the photographer is able to select a mode to suit the nature of
the work at hand, whether in the studio or on location.
“Instant” user interface
The digital units are operated via an easy-to-use user interface, utiliz-
ing a series of “instant” one-button-click operations including instant
capture, instant browse, instant approval, instant zoom, and instant
image info.