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Case study

HP streamlines its digital

asset management

HP MediaBin powers a centralised HP Asset Hub

that other companies can emulate

Industry

Information technology

Objective

Improve the management and distribution of

digital assets

Approach

Developed a central Asset Hub powered by HP

MediaBin software

IT matters

• Provides comprehensive search and

retrieve functionality

• Employs metadata to index and categorise assets

• Handles many dierent types of les and

distributes them to other data sources

Business matters

• Reduces asset management costs by up to 50 per cent

• Cuts asset management and search times

by up to 25 per cent to increase productivity

and speed up time-to-market

• Supports consistent branding and compliance

“HP Asset Hub not only delivers a better experience for

both internal and external users but it has also enabled

us to eliminate duplication by closing down a number

of repositories. This has cut asset management costs

by up to 50 per cent which translates into millions of

dollars saved.”

– Horst Bothe, director marketing content management, HP

Solving the problems of fragmentation

In today’s multimedia world, large organisations can amass

thousands of digital assets which are dicult to manage and

distribute. With 200,000 assets in 20 dierent repositories,

the HP answer was to develop a central Asset Hub powered

by its own HP MediaBin digital asset management system.

Summary of content (4 pages)

PAGE 1
Case study HP streamlines its digital asset management HP MediaBin powers a centralised HP Asset Hub that other companies can emulate Industry Information technology Objective Improve the management and distribution of digital assets Approach Developed a central Asset Hub powered by HP MediaBin software IT matters • Provides comprehensive search and retrieve functionality • Employs metadata to index and categorise assets • Handles many different types of files and distributes them to other data sources Bus
PAGE 2
Case study | HP Challenge Fragmented silos Today’s multimedia world is fueled by rich media and the knock-on effect is that large organisations amass thousands of digital assets from product images, videos and demos to logos, presentations and iconography. The sheer volume means that conventional ways of managing these assets are no longer viable. Allowing globally distributed teams to handle their own content creates information silos that can result in duplicated effort, wasted time and higher costs.
PAGE 3
Case study | HP 50 per cent reduction in cost of managing and distributing digital assets However, the scope and scale of the Asset Hub interface required an enterprise-scale platform to run on and fortunately, HP already had exactly the right solution in HP MediaBin. This comprehensive rich media management solution enables organisations to index, analyse, categorise, manage, retrieve, process and distribute all types of rich media assets.
PAGE 4
Case study | HP Customer solution at a glance Software • HP MediaBin • HP Asset Hub Seventy per cent of the surveyed companies said they would recommend MediaBin because of its ability to transform assets into different formats; 67 per cent were impressed by its ability to store large volumes of assets and 59 per cent because it provides secure, permission-based access to assets.