Jonathan Bird Productions

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Case study

HP Z820 Workstation powers through editing,

rendering process

Industry

Television Production

Objective

Deliver stable, high-speed editing platform capable

of editing multiple digital formats on the y

Approach

Jonathan Bird Productions moved to an HP Z820

Workstation

IT matters

• Multi-core Intel processors and internal RAID

storage power through transcoding, editing and

graphics rendering

• Internal 12 terabyte RAID storage ensures

preservation of raw footage and in-process edits

• Move to Windows® 7 Professional enable adoption

of more exible Adobe® CS6 editing suite

Business matters

• Faster rendering: 12-hour rendering time with

legacy system completed in 2 hours with new

HP Z Workstation

• Elimination of transcoding step prior to editing cuts

days from the production schedule

“We do our own graphics, color correction, our own online

edit and closed captioning, so we need a platform that’s

both powerful and versatile. Since we got our HP Z Series

Workstation, we spend less time waiting, less time

troubleshooting, and more time editing.”

– Jonathan Bird, naturalist and underwater photographer

Jonathan Bird’s Blue World is an educational family-oriented

underwater adventure series hosted by naturalist and

underwater photographer Jonathan Bird. It is co-produced

by Jonathan Bird Productions and the non-prot organization

Oceanic Research Group. The 30-minute episodes cover

a variety of subjects about animals, marine research,

underwater exploration and discoveries and always feature

stunning underwater photography. The series is broadcast

by United States Public Television and available online. As

technology demands for in-house production created ongoing

challenges, Bird transitioned to the high-performance HP Z

Series Workstation to streamline workow and meet its high

production standards.

HP recommends Windows.

Summary of content (4 pages)

PAGE 1
Case study Jonathan Bird Productions HP Z820 Workstation powers through editing, rendering process Industry Television Production HP recommends Windows.
PAGE 2
Case study | Jonathan Bird Productions HP recommends Windows. Jonathan Bird’s Blue World takes viewers underwater to learn and marvel at the wonders of marine life and the aquatic ecosystem. As the complexity of working with sophisticated graphics and multiple digital formats has grown in recent years, the program’s technical demands outstripped Bird’s editing capability. Desperate to speed production, Bird turned to an HP Z820 Workstation—dramatically reducing rendering time for a typical show.
PAGE 3
Case study | Jonathan Bird Productions HP recommends Windows. As for rendering sophisticated graphics in After Effects, the HP Workstation speeds the process exponentially.1 “It’s worlds beyond what we had before,” Bird says. “We’ve got graphics that were taking 12 hours to render on the Mac, and now those same graphics might be done in two.” Software compatibility Another reason for switching from Macs to the PC-compatible HP Workstation was the evolution of editing software.
PAGE 4
Case study | Jonathan Bird Productions HP recommends Windows. Customer at a glance “When we got our HP Workstation, we were impressed by its speed and very happy to find its reputation for stability is well deserved,” Howe says. “We’ve been trying to crash our workstation and still haven’t figured out a way to do it.” times the colors supported by traditional LCDs—using 30-bit LCD panel technology.