Leaflet

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Obin and Amariah Olson represent a new generation of

“film” makers. They don’t use film, though, and never

have. Instead, they turn to the very latest high-end, high-

resolution digital cameras to capture motion footage,

and HP Workstations to edit and finish their work.

“HP Workstations are a great enabler for us,” says

Obin Olson. “They let us do things faster and with higher

quality than any other computers we’ve used. They push the

technical limits, which frees us to push the creative limits.”

The Olsons launched their company, Dv3 Productions,

in 2000. It started with modest corporate videos and

quickly moved on to produce commercials, dramatic

television pilots and reality programming, and most

recently, a feature film. The award-winning production

and postproduction company is based in Wilmington,

N.C., but on any given day the Olson brothers can be

working anywhere.

Dv3 Productions

“HP Workstations are a great enabler for us. They let us do things faster

and with higher quality than any other computers we’ve used. They push

the technical limits, which frees us to push the creative limits.”

—Obin Olson, co-owner, Dv3 Productions, Wilmington, N.C.

Objective:

Digital imaging/motion picture postproduction

Approach:

Dv3 Productions is using HP Z-series Workstations

to perform the full range of digital editing and

postproduction roles

IT improvements:

• Improved stability

• Ability to process 12-bit, compressed color

motion images

Business benefits:

• Improved rendering

• Fewer interruptions due to equipment limitations

• Improved color control, fidelity

HP customer case

study: Independent

Dv3 Productions

finds low-cost

HP Workstations

transform workflow,

deliver high-end

results

Industry:

Entertainment

Dv3 Productions

HP Workstations deliver stable, speedy postproduction

Dv3 Productions

HP Workstations deliver stable, speedy postproduction

Windows

. Life

without Walls

™

. HP

recommends Windows.

Summary of content (4 pages)

PAGE 1
Dv3 Productions HP Workstations deliver stable, speedy postproduction Dv3 Productions HP customer case study: Independent Dv3 Productions finds low-cost HP Workstations transform workflow, deliver high-end results Industry: Entertainment “HP Workstations are a great enabler for us. They let us do things faster and with higher quality than any other computers we’ve used. They push the technical limits, which frees us to push the creative limits.” —Obin Olson, co-owner, Dv3 Productions, Wilmington, N.C.
PAGE 2
They might spend a full day in the field shooting, then retire to a hotel suite and spend the night editing, mixing audio, and sending rough cuts out for client approval on an HP EliteBook 8730w Mobile Workstation with DreamColor Technology. Production Premium software, their core software suite. With the move up to HP Z-series Workstations, Obin Olson says the brothers have the most stable hardware/software combination he’s ever seen, along with lightning speed.
PAGE 3
“I’ve been cutting one project for three days straight, with no crashes, no slowdowns, no problems of any kind. That’s unheard of when you’re working with 2K and 4K files. These workstations just eat it up.” Obin Olson, co-owner, Dv3 Productions Notes Obin, “You get three Z-series Workstations and you have a render farm equivalent to 40 or 50 machines from just a couple years ago.” Demanding requirements The Olsons not only edit in high resolution, but edit extremely large, demanding files.
PAGE 4
It was a contact at Adobe who originally recommended the Olsons consider HP Workstations. When they thought about it, that recommendation made perfect sense. “We’ve always had a lot of HP products—DVD burners, printers, etc.—and it seemed like all our HP products just worked better. The underlying stability is noticeable with HP products. And that’s important to us,” notes Obin.