Leaflet

It was a contact at Adobe who originally
recommended the Olsons consider HP Workstations.
When they thought about it, that recommendation
made perfect sense. “We’ve always had a lot of HP
products—DVD burners, printers, etc.—and it seemed
like all our HP products just worked better. The
underlying stability is noticeable with HP products.
And that’s important to us,” notes Obin. “When
you’re trying to get things done on deadline to satisfy
demanding clients, the last thing you can afford is to
get interrupted by an equipment failure.”
After three months of using the Z-series Workstations,
often with 12-hour editing days, Obin Olson says
Dv3 has yet to experience any problems. “That’s huge.
That’s where Macs once seemed to have a leg up on
their competition. But I think Adobe and HP products
working together give us the same kind of synergy.”
Where closed, proprietary systems were once the
norm, open systems are now a key advantage for
the Olsons. Using hardware and software from HP
and Adobe is enabling them to deliver extraordinary
images with great value, Obin notes. Equally important,
it’s allowing them to direct resources elsewhere.
“Having standard software and hardware lets us
go out and buy a lot more camera gear and other
equipment for shooting,” says Obin. “Overall, our
costs are still lower than what you typically find in
the industry. But truthfully, the monetary savings are
secondary to the power and flexibility we have. Our
technology choices have taken away many of the limits
and constraints, allowing us to go wherever we want
creatively. We’re not limited in format or resolution.”
“You get three Z-series Workstations and you have a
render farm equivalent to 40 or 50 machines from just
a couple years ago.”
Obin Olson, co-owner, Dv3 Productions
Looking ahead, the company is already working on
its first feature film, with plans to become involved in
the New York and Los Angeles media markets.
In fact, Obin goes so far as to say his company’s
future is directly enabled by HP, Adobe and RED
camera technology.
“Our future is entertainment production from start
to finish, and the technology advantages we can
leverage—including HP Workstations—will play
an important role in shaping our success.”
To learn more, visit www.hp.com
© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Windows and Windows Vista are trademarks of the Microsoft group of companies.
Adobe and Creative Suite are trademarks of Adobe System Incorporated.
Intel and Core are trademarks of Intel Corporation in the U.S. and other countries.
This customer’s results depended upon its unique business and IT environment, the way it used HP products and
services and other factors. These results may not be typical; your results may vary.
4AA2-8795ENW, October 2009
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HP Reference2Win
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