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Grandville Printing transforms large Midwest

retailer’s weekly shelf sign program

The times are changing for Grandville Printing

Company. It’s almost required in today’s competitive

printing industry. Looking for better solutions,

Grandville worked with one of its key customers,

Meijer, to reduce in-store labor with a centralized,

automated, streamlined workflow process, saving the

company significant dollars the first year alone using

HP Indigo digital press technology.

Grandville Printing Company has seen a lot of

changes since its founding in 1956. Then, it was a

newspaper printer. Today, the Michigan printer offers

end-to-end print communications solutions, from design

and database management, to marketing, to mailing

and fulfillment.

“The variable data, on-demand printing supported by HP Indigo technology

has enabled Grandville to deliver a solution that transformed the operations

of one of our best customers. We took a labor-intensive, decentralized

process and turned it into an efficient, automated, centralized process.”

—Chris Nunez, Director of Digital Printing, Grandville Printing Company

Objective:

Improve the labor-intensive but business-critical

process major retailers use to produce updated

shelf signage every week

Approach:

Centralize sign production by leveraging on-

demand, variable print technology

IT improvements:

• Print production more efficient

• Scalability means clients, jobs of any size can

be accommodated

Business benefits:

• Major reduction in store labor

• Color product images and logos dramatically

improve the look of stores

• Leveraging HP relationship, which helps nurture

digital printing business

• Scalable HP presses, servers means printer can

grow as client base grows

HP customer case

study: With HP

Indigo press brief,

printer creates

groundbreaking

digital solution

Industry: Printing and

publishing

Summary of content (4 pages)

PAGE 1
Grandville Printing transforms large Midwest retailer’s weekly shelf sign program “The variable data, on-demand printing supported by HP Indigo technology has enabled Grandville to deliver a solution that transformed the operations of one of our best customers. We took a labor-intensive, decentralized process and turned it into an efficient, automated, centralized process.
PAGE 2
Grandville now is leveraging digital printing technology to produce in-store shelf signs for retailers. “We are bringing the next generation of retail printing to market a few years early,” says Tony Trevino, VP of Customer Development at Grandville. “Having a retail advertising background and a passion for retail, I truly believe our program is the best way to streamline the weekly shelf sign process.
PAGE 3
“Our HP Indigo presses provide the highquality digital print technology that Grandville needed to launch its new digital print business. Equally important, HP has been there with support and resources that we’ve been able to use to gain tracking in the retail niche market we’re targeting with our new solutions.” Chris Nunez, Director of Digital Printing, Grandville Printing Company department, for example.
PAGE 4
increase the efficiency of store operations—which is exactly what Grandville’s sign printing services delivered.” Grandville is also working with Meijer to produce other types of signs, including posters, it can mount by store or department entrances. “With our printing and distribution processes in place, and working with HP, it’s easy to add other products,” notes Nunez.