Product Datasheet/Brochure

Requestor: Jennifer Hall Extension: 3802 Date: 5/18/20
Product Name
List name exactly as end user should see it, not what is used internally. Please be complete and pay attention to
capitalization, italics and other special conventions used for product name.
HyperX Alloy Elite
TM
2
Mechanical Gaming Keyboard
For SKU Set-Up:
HyperX Alloy Elite 2 Mechanical Gaming Keyboard, Software-Controlled Light & Macro Customization, ABS Pudding
Keycaps, Media Controls, RGB LED Backlit. Linear Switch, HyperX Red
Positioning
Is this replacing another product now or, if in the future, when?
Yes, this is replacing Alloy Elite RGB.
Where does it fit into current lineup of related products?
This product will be the newest addition to the HyperX Alloy Elite Keyboard family. It will live under the Keyboards category
and replace Alloy Elite RGB in the Red Nav Bar.
Is this a global or a regional launch? If it’s regional, please list the region(s).
Global SKU
Global Launch (Countries vary)
11 Keyboard Layouts
English (US)
Spanish (LATAM)
English (UK)
French
German
Nordic
Swiss
Russian
Traditional Chinese
Korean
Thai
2 Switch Colors* (TBD):
HyperX Red
HyperX Blue
*Available switch colors vary per country. Please check your local retailer/etailer for availability.
Target Audience
Be as specific as possible.
Primary: The ultimate gaming and entertainment multi-tasker. These people love indulging in their shows, movies, music,
and streams just as much as they love playing their favorite games. Sound is essential to their enjoyment, so the media keys

Summary of content (6 pages)