Corporate Style Guide IPSO USA
IPSO Style Guide Goal Following the IPSO Corporate style guide is essential when designing marketing materials, corporate communications, posters, advertising, Web applications, etc. to ensure a consistent corporate identity. In this guide, IPSO will refer to domestic production and marketing. IPSO Belgium (BE) has its own unique style and marketing rules. Table of Contents LOGOS, COLORS & FONTS . . . . . . . . . . . . . . . . . . . .
Logos, Colors & Fonts A variety of IPSO logos will be used in many forms. The logo may appear in color or black and white following the specifications stated in this guide. No changes to the design and/or color should be made (lessens impact, etc.). “Simply IPSO®” is the tagline for IPSO domestic. “IPSO®” can be used without the fox head part of the logo and “simply”. The “simply IPSO” logo is generally used reversed out in white on a pms 179 vertical bar positioned on the left side of the page.
Logos, Colors, & Fonts Alliance/IPSO Brand Logos COLORS USED: NOTE: Print color consistency varies in every output device. When in doubt, insist on a proof to ensure correct results before a project is printed. Fonts Headers: Arial Black 16 pt. Arial Black, 100% pms 179 or white This is Arial Black 123456789 OPL Intro Copy: 10 pt. Arial Italic, 13 pt. leading, 70% Black Arial This is Arial Italic 123456789 2 Subheads: Arial 10 pt. Arial, 13 pt.
IPSO Specification Standards The following measurements and values can be used to keep the layout of IPSO specs consistent. FRONT: 45% Black Arial Reg. 13.5 pt. 25% Black .525"(including .125" bleed) Header Arial Black 16 pt. 100% pms 179 .3" Body Copy Arial 10 pt. 13 pt. Leading 70% Black 1.4" (including .125" bleed) Subheads Arial 10 pt. 100% pms 179 .375" Arial Black 24 pt. Arial 10 pt. Arial 7.5 pt. IPSO Brand Logo .525" (including .125" bleed) 25% Black pms 179 10% Black 2 pt.
IPSO Specification Standards Back: 25% Black .9" (including .125" bleed) Arial Black 16 pt. .32" Arial Black 10 pt. 70% Black Header Arial Black 16 pt. 100% pms 179 Arial 8 pt. 12 pt. Leading 70% Black 15% pms 179 Arial Black 10 pt. 70% Black 10% Black Arial 10 pt. 70% Black 1 pt. White Rule .15" 1 pt. White Rule Arial 6.5 pt. 7 pt. Leading 70% Black Arial Italic 6.5 pt. 7 pt. Leading 70% Black .7 (Including .125" bleed) Follow FSC Guidelines Arial 8 pt. 100% pms 179 4 .525" (including .
Trademarks, Wording & Web site Trademarks and Registration IPSO® SigmaTM or ® (to be determined) Airflow® (IPD Series) Specification Verbiage bar BHP Btu/hr (kcal/hr) cfm (liters/sec.) cu. ft. (liter) G-Force Hz in (mm) kW lb (kg) Micro-20 Microprocessor NPT on-premises PS-40 psi RPM washer-extractor HC012, IPD25 - Model Number (no space) IPSO.
Product Images & Tradeshow Graphics Product Images When showing different models together, always keep them in approximate proportion with one another.
