Beginner's Guide

Chapter 19
Written by Milena Mitova
Why SEO is important for you
As a website owner, developer or builder, you know that getting web visitors is key to a successful web
presence. In a world where the Internet rules and the fastest way to learn new things, locate the right
products and services, or find user feedback is to use search, you have to follow the established online
search practices if you want to be found by the people who are looking for the likes of what you are
offering on your website. To give you an idea of how powerful online search has become in recent years,
below are a few numbers provided by ComScore
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, a research company specializing in digital marketing
intelligence:
•
Google searches: 88 billion per month
•
Twitter searches: 19 billion per month
•
Yahoo searches: 9.4 billion per month
•
Bing searches: 4.1 billion per month
JOOMLA 2.5 AND SEO
As one of the most advanced Open Source content management systems in the world, Joomla has
been designed to provide you with all the features and functionalities that you need to make your website
search engine friendly and ready to be found by your right audience. As you probably know, the process
of
“improving the visibility of a website or a web page in search engines via the "natural" or un-
paid ("organic" or "algorithmic") search results”
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is called SEO or Search Engine Optimization.
The two main functions of SEO are to drive traffic consisting of high-intent visitors ready to become
prospects or customers, and to help build your online brand.
Joomla! 2.5 - Beginner’s Guide
Monday, 30 January 2012! Page 215
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http://www.comscore.com/Press_Events/Press_Releases/2010/1/
Global_Search_Market_Grows_46_Percent_in_2009
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http://en.wikipedia.org/wiki/Search_engine_optimization