Brochure

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... expertly balanced images, down to the finest detail. We achieve this
by doing more than boosting the amount of light transmitted through the
lens to the eye. All Leica products offer what we consider to be the perfect
combination of high light transmission, exceptional color fidelity and ideal
contrasts – thanks to optimized stray light suppression – along with intuitive
operation and a long service life.
Your advantages are crystal clear. If, during twilight, you can discern details
in the undergrowth that nobody else can see; if you can recognize the
finest structures despite massive backlighting when the sun is low; if you
can identify a bird’s precise species by detecting subtle mottling in its
plumage - then you know: you are using a Leica.
Our products are the result of over 100 years of knowledge and experience
in developing and manufacturing optical systems for cameras, sport optics
and microscopy. Our optics designers continuously develop their software
for minimizing reflections and stray light, enabling increasingly complex
simulations. And because our developers are also users, improvements
can be tested and implemented directly. Shaped by practical experience,
our ergonomic, timeless product design features rugged, precise and
extremely reliable mechanics made from the highest-quality materials,
such as magnesium or titanium.
Everything we create shares the same lofty goal:
offering you the perfect visual experience for many years to come!
Our quest
for the perfect visual experience leads to …
… that we’re always questioning and refining. Every day, we work to con-
tinually improve this quality to insure our customers’ lifelong enjoyment
of each of our optical products.
Our employees: Motivated, dedicated employees are our most important
asset. They’re the basis for our success. They make Leica what it is: a
co-operative partnership that understands the importance of character.
Our product quality: For over 100 years, Leica has been synonymous with
outstanding quality in optics and engineering. Our technicians give priority
to maximum mechanical precision and minimum margin for variation. And
our experienced engineers subject each handmade component to strict
quality control, accepting only the very best.
Our service quality: Lifetime value also plays an important role in our
service: We expect that our customers enjoy every Leica product they
own for many years. So we assign a dedicated service specialist to each
customer, ensuring competent service and a personalized response to his
or her needs and wishes.
Quality
is a process …
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