Quick Start Guide

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court action may not be brought on a class or representative
basis.
Arbitration Rules and Procedures. To begin arbitration of a
claim, either you or LG must make a written demand for
arbitration. The arbitration will be administered by the American
Arbitration Association (“AAA”) and will be conducted before a
single arbitrator under the AAA’s Consumer Arbitration Rules
that are in effect at the time the arbitration is initiated
(referred to as the “AAA Rules”) and under the procedures set
forth in this section. The AAA Rules are available online at
www.adr.org/consumer. Send a copy of your written demand for
arbitration, as well as a copy of this provision, to the AAA in the
manner described in the AAA Rules. You must also send a copy
of your written demand to LG at LG Electronics, USA, Inc. Attn:
Legal Department- Arbitration 1000 Sylvan Avenue Englewood
Cliffs,NJ07632.IfthereisaconictbetweentheAAARules
and the rules set forth in this section, the rules set forth in this
section will govern. This arbitration provision is governed by the
Federal Arbitration Act. Judgment may be entered on the
arbitrator’s award in any court of competent jurisdiction. All
issues are for the arbitrator to decide, except that issues
relating to the scope and enforceability of the arbitration
provision and to the arbitrability of the dispute are for the court
to decide. The arbitrator is bound by the terms of this provision.
Governing Law. The law of the state of your residence shall
govern this Limited Warranty and any disputes between us
except to the extent that such law is preempted by or
inconsistent with applicable federal law.
Fees/Costs. You do not need to pay any fee to begin an
arbitration. Upon receipt of your written demand for arbitration,
LGwillpromptlypayallarbitrationlingfeestotheAAAunless
you seek more than $25,000 in damages, in which case the
payment of these fees will be governed by the AAA Rules.
Except as otherwise provided for herein, LG will pay all AAA
ling,administrationandarbitratorfeesforanyarbitration
initiated in accordance with the AAA Rules and this arbitration
provision. If you prevail in the arbitration, LG will pay your
attorneys’ fees and expenses as long as they are reasonable, by
considering factors including, but not limited to, the purchase
amount and claim amount. Notwithstanding the foregoing, if
applicable law allows for an award of reasonable attorneys’ fees
and expenses, an arbitrator can award them to the same extent
thatacourtwould.Ifthearbitratorndseitherthesubstance
of your claim or the relief sought in the demand is frivolous or