2020 GUIDE THROUGH REFRIGERATION
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LG BRAND OVERVIEW BRAND PILLARS INNOVATION QUALITY TRUST Smart innovations that make your customer’s lives easier. Sleek, premium design, yet tough enough to hold up to years of use. Reliable and worry-free, so customers can purchase with confidence.
LG BRAND OVERVIEW HOME APPLIANCES HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS ASSISTED SELLING REFERENCE & RESOURCES Sell with Confidence. Your Customers Deserve the Home Appliances That Dominate the Ratings and Awards.
LG BRAND OVERVIEW MOST RELIABLE & MOST AWARDED HOME PEACE OF MIND WITH THE MOST RELIABLE AND MOST-AWARDED HOME APPLIANCE BRAND LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS LG has earned more J.D. Power customer satisfaction awards for kitchen appliances than any other manufacturer 3 year in a row.
LG BRAND OVERVIEW COMPETITIVE ADVANTAGES HOME Get More Done Than You Think With LG Smart WiFi Enabled Appliances With new ways to control your home, a futureready open platform, and an extensive range of WiFi enabled appliances, LG smart appliances with ThinQ® technology will change the way you think— and the way you live.
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PRODUCT OFFERING LG Has the Brands Your Buyers Want HOME With appliance choices from LG, LG STUDIO and LG SIGNATURE, each customer can bring their vision to life with our innovative designs for every home imaginable.
PRODUCT OFFERING LG Boasting innovative features like Linear Compressor technology for optimum cooling, operating efficiency and reliability, LG appliances provide the performance, style and energy efficiency you need. See how our appliances and accessories can help you create the home you’ve always wanted. Create the kitchen of your dreams today.
PRODUCT OFFERING LG STUDIO HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS Create a grown-up kitchen for a grown-up you. With innovative appliances, in freestanding and built-in designs, that feature sleek, clean lines, the latest smart technology, and precision performance, everything in the LG STUDIO Series looks as spectacular as it performs.
PRODUCT OFFERING LG SIGNATURE HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS Awaken your senses with LG SIGNATURE appliances. Featuring meaningful innovations, LG SIGNATURE products deliver new experiences and a new sense of life to the things you do, and use, every day.
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OVERVIEW OF BENEFITS THE LG ADVANTAGE: FRENCH DOOR SIDE-BY-SIDE FRENCH DOOR TOP & BOTTOM FREEZER Effortless organization with the ability to store more food your way HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS Space & Organization Premium Features Style & Design ORGANIZED SPACE WITH ENOUGH ROOM FOR EVERYTHING FRESH, FILTERED WATER AND ICE—PLUS FRESHER PRODUCE SLEEK, PREMIUM DESIGNS TO ELEVATE ANY KITCHEN DÉCOR Store more your way with up to 30 cu. ft. standard-depth capacity.
OVERVIEW OF BENEFITS THE LG ADVANTAGE: FRENCH DOOR FRENCH DOOR SIDE-BY-SIDE TOP & BOTTOM FREEZER Counter-Depth Door-in-Door® Design refrigerators align with countertops and cabinetry for a uniform profile, creating a sophisticated built-in look for easy access to favorites HOME LG BRAND OVERVIEW PRODUCT OFFERING InstaView™ Glass Door Premium Finishes including PrintProof™ finishes that easily wipe clean lets you see inside without letting cold air out Double Freezer Drawers Measured Fill Dispense
OVERVIEW OF BENEFITS THE LG ADVANTAGE: FRENCH DOOR FRENCH DOOR SIDE-BY-SIDE TOP & BOTTOM FREEZER Slim SpacePlus® Ice System Door Cooling+ provides more interior space delivers blasts of cool air that reach all areas Dual Ice Makers provide cubed and crushed ice from the door and LG's exclusive round Craft Ice™ from the freezer compartment Multi-Air Flow™ HOME LG BRAND OVERVIEW PRODUCT OFFERING keeps your food fresher, longer OVERVIEW OF BENEFITS Fresh Air Filter for cleaner, fresher air BENEFIT
OVERVIEW OF BENEFITS THE LG ADVANTAGE: SIDE-BY-SIDE FRENCH DOOR TOP & BOTTOM FREEZER SIDE-BY-SIDE Functional, modern design that keeps favorites within easy reach HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS Space & Organization Premium Features Style & Design ORGANIZED SPACE WITH ENOUGH ROOM FOR EVERYTHING FRESH, FILTERED WATER AND ICE—PLUS FRESHER FOOD, TOO SLEEK, PREMIUM DESIGNS TO ELEVATE ANY KITCHEN DÉCOR Generous space up to 26 cu. ft.
OVERVIEW OF BENEFITS THE LG ADVANTAGE: SIDE-BY-SIDE FRENCH DOOR SIDE-BY-SIDE TOP & BOTTOM FREEZER Counter-Depth Door-in-Door® Design refrigerators align with countertops and cabinetry for a uniform profile, creating a sophisticated built-in look for easy access to favorites InstaView™ Glass Door lets you see inside without letting cold air out Slim SpacePlus® Ice System provides more interior space Measured Fill Dispenser fits extra-tall bottles and dispenses exact amounts Door Cooling+ delivers b
OVERVIEW OF BENEFITS THE LG ADVANTAGE: TOP & BOTTOM FREEZER FRENCH DOOR SIDE-BY-SIDE TOP & BOTTOM FREEZER Modern convenience and maximum space in time-tested designs HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS Space & Organization Premium Features ORGANIZED SPACE WITH ENOUGH ROOM FOR EVERYTHING INNOVATIVE WAYS TO KEEP FOOD FRESH Convenient access to what you use most often, and smart storage for the rest with full-width Glide N’ Serve® pantry drawer.
OVERVIEW OF BENEFITS THE LG ADVANTAGE: TOP & BOTTOM FREEZER FRENCH DOOR SIDE-BY-SIDE TOP & BOTTOM FREEZER HOME Premium Finishes Multi-Air Flow™ including PrintProof™ finishes that easily wipe clean keeps your food fresher, longer LG BRAND OVERVIEW Internal Water Dispenser Smart Pull® Handle PRODUCT OFFERING provides fresh filtered water gets you in and out of the freezer easily OVERVIEW OF BENEFITS Smart Cooling® System is designed to monitor and maintain conditions to help keep food fresh B
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BENEFITS & FEATURES BEST & ONLY BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME BEST & ONLY LG has a history of product innovation and finding ways to make “Life Good”. Through-the-Years shows a glimpse of these innovations over time. The newest innovations from LG for Refrigerators are featured in this “Best and Only” section.
BENEFITS & FEATURES BEST & ONLY BEST & ONLY PREMIUM FEATURES SPACE & ORGANIZATION STYLE & DESIGN RELIABILITY HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS InstaView™ Door-In-Door® WATCH Bringing innovation and distinctive design together, LG’s new refrigerator with InstaView™ Door-in-Door® will enhance even the most beautifully crafted kitchen.
BENEFITS & FEATURES BEST & ONLY BEST & ONLY SPACE & ORGANIZATION Proactive Customer Care— Helping Your Customers Get the Most Out of Their LG Appliances Select LG appliances now come with peace-of-mind built in, thanks to LG's new AI-enhanced customer service. This service provides an installation checkup, maintenance guides and tips, and monthly usage reports to help keep your appliances running at their best.
BENEFITS & FEATURES SPACE & ORGANIZATION BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME LG makes a wide array of refrigerator capacities for its various product configuration options. French Door Top & Bottom Freezer From the largest, Super Capacity 30 cu. ft. refrigerator down to our 22 cu. ft. counter-depth models, there’s a capacity to meet every family’s needs. For mid-range needs, bottom freezers are available in 26 cu. ft. down to 15 cu. ft.
BENEFITS & FEATURES SPACE & ORGANIZATION BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME More Capacity and Shelf Space With the LG Super Capacity 30 cu. ft. refrigerator, you have even more usable space* allowing you to store more food than ever before. Plus, the Slim SpacePlus® Ice System is built into the refrigerator door to help create the most shelf space* and allows even more space for door bins.
BENEFITS & FEATURES SPACE & ORGANIZATION BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES RELIABILITY STYLE & DESIGN HOME LG BRAND OVERVIEW WHAT IS COUNTER-DEPTH? LG counter-depth refrigerators align with countertops and cabinetry for a uniform profile, creating a sophisticated built-in look without the high-end price tag. PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS WATCH ASSISTED SELLING REFERENCE & RESOURCES Features vary by model.
BENEFITS & FEATURES SPACE & ORGANIZATION BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME Full-Convert™ Drawer This flexible drawer gives you more capacity when you need it, with the ability to fully convert from fridge to freezer with one quick touch so you can chill today, freeze tomorrow. Create instant space for that oversize ice cream birthday cake using the Freeze setting.
BENEFITS & FEATURES SPACE & ORGANIZATION BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS 3-Tier Organization™ Freezer Glide N' Serve® Pantry Drawer The 3-Tier Organization™ Freezer system can keep food organized and easily accessible. Now you can prioritize what's in your freezer so you can find anything fast.
BENEFITS & FEATURES PREMIUM FEATURES BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS ASSISTED SELLING Door-In-Door® ColdSaver™ Panel Offering quick and easy access to favorite foods, the popular Door-in-Door® design gets even better with an adjustable bin that smoothly glides up and down to fit snacks and drinks of all sizes.
BENEFITS & FEATURES PREMIUM FEATURES BEST & ONLY SPACE & ORGANIZATION STYLE & DESIGN PREMIUM FEATURES RELIABILITY HOME Slim SpacePlus® Ice System Ice makers are great, but not if it means you can't fit all of your food in the fridge. The Slim SpacePlus® Ice System provides the most shelf space* and allows even more space for door bins. It’s not just capacity, it’s more usable capacity thanks to features like the Hidden Water Filter and Slim SpacePlus® ice system that free up valuable shelf space.
BENEFITS & FEATURES PREMIUM FEATURES BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME Smart Cooling Plus® System Smart Cooling Plus® technology is designed to maintain superior conditions within the refrigerator. The Linear Compressor and Dual Evaporators react quickly to humidity and temperature levels and help keep your food fresher, longer.
BENEFITS & FEATURES PREMIUM FEATURES BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS Humidity-Controlled Crispers BENEFITS & FEATURES Help extend the life of your produce by controlling the amount of humidity in the moisturesealed crispers. Simply adjust the control to any setting between “Vegetables” and “Fruit”.
BENEFITS & FEATURES PREMIUM FEATURES BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS LG ThinQ® Technology (Smart WiFi Enabled) VIEW ELIGIBLE MODELS From making extra ice for tonight’s dinner party while you’re at work to adjusting temperatures with simple voice commands, LG refrigerators with ThinQ® technology will change the way you think – and the way you live.
BENEFITS & FEATURES STYLE & DESIGN BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS LG PrintProof™ Black Stainless Steel Premium Finishes LG PrintProof™ Stainless Steel Choose from a variety of premium LG kitchen finishes and get a look you’ll love for a lifetime.
BENEFITS & FEATURES STYLE & DESIGN BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME CoolGuard™ CoolGuard™ metal interior panel adds a premium look. LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES LED Lighting LED panels and strips in provide an exceptionally bright interior and saves energy over traditional lighting.
BENEFITS & FEATURES RELIABILITY BEST & ONLY SPACE & ORGANIZATION PREMIUM FEATURES STYLE & DESIGN RELIABILITY HOME Quality Backed by a Solid Warranty LG confidently backs the Linear Compressor with a 10-year limited warranty.
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STEP LOGIC CHARTS FRENCH DOOR REFRIGERATORS SIDE-BY-SIDE FRENCH DOOR French Door InstaView™ 36" Wide SRFVC2406_ LRMVS3006_ S S D TOP FREEZER LRMVC2306_ S D LRFVS3006_ S D BOTTOM FREEZER LRFVC2406_ S LMXS28596_ D S D LFXS26596_ S HOME LFXC22596_ D S D LG‘s Best & Only Benefit LG BRAND OVERVIEW Feature Capacity (cu. ft.
STEP LOGIC CHARTS FRENCH DOOR REFRIGERATORS SIDE-BY-SIDE FRENCH DOOR French Door Ice Dispensing 36-33" Wide TOP FREEZER LRMDS3006_ LRMDC2306_ LRFDS3016_ LRFDC2406_ LRFXC2416_ S D S D S D S D S D BOTTOM FREEZER LMXS28626_ S D LFXS28968_ S LFXC22526_ D S LFXS26973_ D S D HOME LRFXS2503_ S D LG‘s Best & Only Benefit LG BRAND OVERVIEW Feature Capacity (cu. ft.
STEP LOGIC CHARTS FRENCH DOOR REFRIGERATORS SIDE-BY-SIDE FRENCH DOOR French Door Non-Ice Dispensing 36-33-30" Wide TOP FREEZER BOTTOM FREEZER LFCS27596_ LFCC23596_ LMWS27626_ LMWC23626_ LFCC22426_ LRFCS2503_ LFDS22520_ LFC22770_ LFCS22520_ S S S S S S T T T HOME LG‘s Best & Only Benefit LG BRAND OVERVIEW Feature Capacity (cu. ft.
STEP LOGIC CHARTS SIDE-BY-SIDE REFRIGERATORS FRENCH DOOR TOP FREEZER SIDE-BY-SIDE Side-by-Side 42-36" Wide LSSB2692ST LSXC22396S LSXS26396S T T T LSXS26366S/D T BOTTOM FREEZER LSXC22426S LSXS26326S LRSES2706P T T P D HOME LG‘s Best & Only Benefit LG BRAND OVERVIEW Feature Capacity (cu. ft.
STEP LOGIC CHARTS TOP FREEZER REFRIGERATORS FRENCH DOOR SIDE-BY-SIDE Top Freezer 33-30-24" Wide LTCS24233S BOTTOM FREEZER TOP FREEZER LTCS24223S/D/W T T D W LTWS24223S LTCS20030S LTCS20020S/W LTNC11131V T T T W V HOME LG‘s Best & Only Benefit Space & Organization LG BRAND OVERVIEW Feature Capacity (cu. ft.
STEP LOGIC CHARTS BOTTOM FREEZER REFRIGERATORS FRENCH DOOR SIDE-BY-SIDE Bottom Freezer 33-30-28-24" Wide TOP FREEZER BOTTOM FREEZER LRDCS2603_ LBNC15231_ LRBCC1204_ LBNC10551_ LMNS14420_ S P S P P HOME LG‘s Best & Only Specialty Benefit Space & Organization Feature Capacity (cu. ft.
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ASSISTED SELLING KEYS TO A SUCCESSFUL SALES CONVERSATION HOME Tips for Greeting the Customer GREET DISCOVER OFFER / SAY CLOSE LG BRAND OVERVIEW PRODUCT OFFERING • Allow a few minutes for a customer to browse the aisle, so they don’t feel pressured. • Approach with an open-ended question. Openended questions invite responses, and get the conversation going. A closed-ended question can be answered “Yes” or “No” and can end the conversation.
ASSISTED SELLING KEYS TO A SUCCESSFUL SALES CONVERSATION HOME Tips for a Great Discovery Conversation GREET OFFER / SAY DISCOVER CLOSE LG BRAND OVERVIEW PRODUCT OFFERING • An “open-up” or discovery conversation encourages the customer to talk about their needs and lifestyle. • It also helps establish their prior knowledge about the category (maybe they’ve already researched the products) and what problems or pain points their previous appliance gave them.
ASSISTED SELLING KEYS TO A SUCCESSFUL SALES CONVERSATION HOME Tips for Offering a Complete Solution GREET DISCOVER OFFER / SAY CLOSE • Here’s where you show the customer that you’ve listened to them and prove that you are their trusted advisor. LG BRAND OVERVIEW PRODUCT OFFERING • Tie back the solutions you are offering to specific points they mentioned and offer to demo the specific features they may want to know more about.
ASSISTED SELLING KEYS TO A SUCCESSFUL SALES CONVERSATION HOME Tips for Closing the Sale GREET DISCOVER OFFER / SAY CLOSE LG BRAND OVERVIEW PRODUCT OFFERING • An effective close presents a compelling offer to purchase today. • Remember to present a complete solution—special financing, accessories, delivery, and installation options so that the customer feels completely taken care of.
ASSISTED SELLING TIPS TO BUILDING EFFECTIVE RELATIONSHIPS HOME “Five-Minute Friends” Body Language Acknowledge • Sometimes, it's not what you say but how you say it, and customers pick up on your body language. • Acknowledge the customer’s concerns and wants. LG BRAND OVERVIEW • Smiling puts people at ease and makes you more approachable. • Be a consultant rather than just a seller. Most people don’t want to be “sold”, but they do want to be “helped”. • Be somewhat animated.
ASSISTED SELLING AREAS OF FOCUS HOME French Door Refrigerators* Space & Organization Premium Features • Lots of space and ways to organize food & beverages so there’s always enough room for everything. • Multiple ways to access filtered water with lots of options for ice. • Effortless organization with the flexibility to store more your way with capacity up to 30 cu. ft. • Dual Ice Maker provides cubes/crushed ice & slow-melting Craft Ice™ (freezer only).
ASSISTED SELLING AREAS OF FOCUS HOME Side-By-Side Refrigerators Space & Organization Premium Features • Lots of space and ways to organize food & beverages so there’s always enough room for everything. • Multiple ways to access filtered water with lots of options for ice. • Generous space (up to 26 cu. ft.) and all in easy sight for total convenience. • LG’s Smart Cooling® System optimizes internal temperatures to keep all your foods cool (and fresher!) longer.
ASSISTED SELLING AREAS OF FOCUS HOME Top / Bottom Freezer Refrigerators Space & Organization Premium Features • Lots of space and ways to organize food & beverages so there’s always enough room for everything. • Multiple ways to access filtered water with lots of options for ice. • Offering the largest capacity in its category (26 cu. ft. bottom freezer), with a small footprint to fit your floor plan. • Convenient access to what you most often, and smart storage for the rest.
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REFERENCE & RESOURCES LG THINQ® LG ThinQ®– Smart WiFi Enabled With the LG ThinQ® mobile app (formerly LG SmartThinQ®), users can manage LG smart appliances remotely. Always know if the refrigerator door is left open, and never be caught unprepared by unexpected guests with the ability to make extra ice. Use the app to set fresh food and freezer temperatures or turn IcePlus™ on and off. For added convenience, LG smart refrigerators respond to voice commands via Amazon Alexa and the Google Assistant.
REFERENCE & RESOURCES SABBATH MODE Sabbath Mode HOME To turn Sabbath mode on, touch the display to activate it, then press and hold the Freezer and WiFi buttons for 3 seconds until Sb appears in the display. To turn Sabbath mode off manually, press and hold the Freezer and WiFi buttons for 3 seconds. LG BRAND OVERVIEW PRODUCT OFFERING OVERVIEW OF BENEFITS BENEFITS & FEATURES STEP LOGIC CHARTS Did You Know? ASSISTED SELLING • Sabbath mode automatically turns off after 96 hours.
REFERENCE & RESOURCES PRE-SALE SUPPORT HOME Below are quick links to the LG resources you need for pre-sale and after-sale support. Simply click a red button or icon to open the link. Consumer Support LG’s Customer Interactive Center is ready for your inquiries. 7AM – Midnight CST (800) 243-0000 REACH LG Online Resources Click the icons to connect.
REFERENCE & RESOURCES AFTER-SALE SUPPORT HOME PRODUCT SERVICE Servicers by Zip Code HA Troubleshooting Find an LG Authorized Service Center near you by entering your address or zip code. If your product is covered by the LG warranty, conveniently request repair service online. Search for terms such as “water tastes bad”, “frost buildup” or “not enough ice” to get step-by-step troubleshooting.
2020 GUIDE THROUGH REFRIGERATION Design, features and specifications are subject to change without notice. © 2020 LG Electronics USA, Inc. All rights reserved. "LG Life's Good" is a registered trademark of LG Corp. All other product and brand names are trademarks or registered trademarks of their respective companies. 14819.mcg.6/20.