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Advertising Agency

Adcetera Rebrands Their

Tech with Linksys

Houston advertising agency Adcetera came to Linksys for a scalable networking

solution designed to accommodate growth.

c a s e s t u d y

Client Name

Adcetera

Industry

Advertising and Marketing

Company Size

~100 employees

Location

Houston, Texas

Overview

Following the company’s continued expansion

and in preparation for projected growth,

Adcetera turned to Linksys Business to

implement a scalable networking solution.

Objectives

Find a networking solution that would enable

better connectivity, support the company’s high-

bandwidth operations, and scale for growth.

Approach

The Linksys solution included six Business

Pro Wireless AC Dual-Band MU-MIMO Access

Points, five 52-Port Managed Business Gigabit

Switches, three 52-Port Managed Business

Gigabit PoE+ Switches, and ten Max-Stream™

AC600 Wi-Fi Micro-USB Adapters.

Background

Founded in 1982, Adcetera Design Studio Inc. began as a two-

person design firm producing logos, slideshows, and taglines. It was

two years before the firm leased its first office space and hired its

first employee. By 1993, the company had grown to 10 employees

and grossed nearly $2 million in revenue; today—35 years after

the agency was formed—Adcetera Design Studio is now simply

“Adcetera,” the largest advertising agency in Houston, Texas.

From a single-tenant, three-story building in Midtown, Adcetera’s 100

employees—including account executives, copywriters, designers,

developers, artists, animators, and producers—work on high-

bandwidth projects, such as running 3D modeling software, creating

product demos, and rendering animations. In 2016, it became clear

that the technology being employed could no longer support the

business’s operations or its potential growth. Adcetera needed a

scalable and reliable networking infrastructure. The company turned

to Linksys Business for a comprehensive solution.

Summary of content (3 pages)

PAGE 1
case study Advertising Agency Adcetera Rebrands Their Tech with Linksys Client Name Adcetera Industry Advertising and Marketing Company Size ~100 employees Location Houston, Texas Overview Following the company’s continued expansion and in preparation for projected growth, Adcetera turned to Linksys Business to implement a scalable networking solution. Objectives Find a networking solution that would enable better connectivity, support the company’s highbandwidth operations, and scale for growth.
PAGE 2
case study The Challenge Initially, Adcetera was a small graphic design firm, and a simple networking setup was sufficient for its operations. As the company grew, however, so did the need for a network designed to support high-bandwidth operations and accommodate potential growth. The company needed a networking solution that would provide faster speeds for the approximately 100 users and 300 devices working on both the internal network and on Wi-Fi.
PAGE 3
case study The Solution (continued) Managed switches, including five 52-port managed gigabit switches, were installed to enable the office to work more efficiently, enhancing traffic management and providing greater control over applications while increasing network security. Three 52-port managed gigabit PoE+ switches, which provide more power budget and flexibility over standard PoE for higher-powered devices, were also installed.