Product Data Sheet / Brochure

“Each Matrox card can drive up

to four displays, so they provide a

cost effective multi-display solution

for our Extreme Triple Screen.

These passively cooled cards don’t

generate much heat, and because

of their low-proﬁle format, we can

use small form factor PCs to save

on space requirements.”

Jonas Michael, Development

Manager, Clear Channel Norway AS.

CUSTOMER SUCCESS STORY

Attention All Shoppers

Clear Channel Norway AS Chooses Matrox Graphics Cards to Drive Inventive Digital

Media in Norway’s Largest Shopping Centers

Images courtesy of Clear Channel Norway AS

The Company

As Norway’s largest player in out-of-home advertising, Clear Channel Norway AS helps government

administrations establish public services for the right to use advertisements on county properties.

Such properties can involve advertisements in public restrooms, on environmental-friendly bikes, the

Norwegian state railway (NSB), and shopping malls. Clear Channel Norway has grown from being

a provider of traditional advertising solutions to offering innovative digital signage that reaches vast

numbers of consumers and brings new, animated content to the advertising screens.

The Challenge

Implement interesting, cutting-edge digital signage that would be easy to deploy and maintain

throughout Olav Thon Gruppen and Amﬁ Eiendom shopping mall chains across Norway.

When Clear Channel Norway landed the contract to create digital signage for 25 malls within the

biggest shopping mall chains in Norway, they were looking to design a conﬁguration of digital media

panels that would capture the attention of shoppers. They needed to provide multiple touch points in

locations that would stand out from the noise and bustle of the shopping malls and would surround

consumers with their client’s advertising messages. Cost, ease of installation, and scalability were all

major factors, especially since it was to be the biggest mall digital signage installation Clear Channel

Norway had ever done.

The Solution

Clear Channel Norway decided to implement what they call their “Extreme Triple Screen” setup throughout

the shopping centers. This innovative setup involved placing three columns of screens, each with three

NEC 40”, 46”, or 52” LCD panels stacked in a 9:48 portrait conﬁguration around support pillars in the

Matrox P690 Plus

Matrox M9120 Plus

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CUSTOmer success story Attention All Shoppers Clear Channel Norway AS Chooses Matrox Graphics Cards to Drive Inventive Digital Media in Norway’s Largest Shopping Centers Matrox P690 Plus Matrox M9120 Plus “Each Matrox card can drive up to four displays, so they provide a cost effective multi-display solution for our Extreme Triple Screen. These passively cooled cards don’t generate much heat, and because of their low-profile format, we can use small form factor PCs to save on space requirements.
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corridors of the shopping malls, or in 48:9 banner format overhead displays. Content would be looped on the screens every two minutes, providing a unique floor-to-ceiling canvas upon which mall news information, merchandise advertising, or venue branding could be displayed. Clear Channel Norway provides turnkey solutions—including the hardware, software, copy and creative needed—to drive their digital signage.