Item Brochure

Capitalize on cash sales—the fastest growing, most proﬁ table segment in HME today.

Retail packaging

and hangtags

explain key features

• Explains the different features and beneﬁ ts of the product

• Features a “useful product” selection guide to make customers aware of

complementary products that further enhance their mobility and lifestyle

• Shows unique product features that give patients and caregivers a superior

experience compared to standard products

Proven methods for turning

shoppers into buyers

Retail Packaging Educates and sells by itself —

so you can do more

Marketing and Merchandising

The Retail Merchandising Program from Medline

is designed to generate cash sales that deliver

bottom-line proﬁ ts to your business.

It starts with a great line of products that an aging

baby boomer population needs. It adds brands with

a solid reputation, such as Guardian. Long respected

by clinicians and therapists for its quality and design,

Guardian will quickly become a preferred brand for

your customers, too.

The program continues with tools that help you

organize your showroom to maximize the space

you have and generate more proﬁ t. From purposefully

designed planograms to eye-popping retail packaging

and signage, you’re guided toward creating a pleasant

and educational shopping experience for your

customers. As they are drawn to your well-organized

and visually appealing displays, they’ll be evaluating

higher end products—that are more proﬁ table for you.