Corporate Style and Branding Guide July 2011
CORPORATE Style Guide Corporate Logo Usage CORPORATE LOGO/SIGNATURE SIGNATURE The Mellanox Technologies signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials. The Signature consists of two elements: 1. the symbol LOGOTYPE 2. the logotype Because the signature is a registered trademark, the relationship between these elements should never be altered.
CORPORATE Style Guide Corporate Logo Usage LOGO VARIATIONS These acceptable variations of the corporate logo should only be used when space or application dictate its use. The horizontal version is used as an EXCEPTION.
CORPORATE Style Guide Logo Clear Space and Size LOGO CLEAR SPACE The signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements. The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space. Exceptions require approval prior to use. Minimum clear space is specified in units of “X.
CORPORATE Style Guide Logo Usage LOGO USAGE GUIDELINES This is the official corporate logo. The Logo should be used as a single unit. The logotype should never be used alone, but should always have the logo mark (bridge). The signature or logotype should NEVER by used separately. Do not rearrange or stack the logo mark and logotype. Do not change the colors of the logo or logotype.
CORPORATE Style Guide Logo Usage LOGO USAGE GUIDELINES Do not tilt or skew logo. Do not enlarge or shrink the logo or the logotype separately. Do not place logo on a background or backgrounds with conflicting colors. White is the recommended background.
CORPORATE Style Guide Secondary and Product Logos Mellanox product or secondary logos should also be used with the same requirements as the corporate logo. PRODUCT/TECHNOLOGY LOGOS • They should always be surrounded by an adequate amount of clear space in order to set it off from other elements. • The Logo should be used as a single unit. • Do not rearrange or stack the logo mark and logotype. • Do not change the colors of the logo or logotype. • Do not tilt or skew logo.
CORPORATE Style Guide Typography FONTS Univers LT (True Type Version) is the primary fonts used on all corporate materials.
CORPORATE Style Guide Color Palette SECONDARY CORPORATE COLORS COLOR PMS 138 GOLD 30% BLACK CYAN 0 0 MAGENTA 30 0 YELLOW 100 0 COLOR PMS 138 GOLD 30% BLACK RED 253 190 GREEN 185 190 BLUE 19 190 COLOR PMS 282 BLUE PMS 282 BLUE - 60% PMS 371 GREEN PMS 159 ORANGE PMS 284 LIGHT BLUE PMS 7545 BLUE GRAY CYAN 100 60 43 0 55 23 MAGENTA 68 40 0 66 19 2 YELLOW 0 0 100 100 0 0 COLOR PMS 282 BLUE PMS 282 BLUE - 60% PMS 371 GREEN PMS 159 ORANGE PMS 284 LIGHT BLUE PMS 7545 BLUE GRAY RED 0 80 79 227 108 92
CORPORATE Style Guide Trademarks, Registered Trademarks and Copyrights A trademark is a word, phrase, logo, symbol or design, or a combination of these elements, used to identify or distinguish the goods and services of one company or individual from others. Using the trademark properly is necessary in order to demonstrate that a mark is used in commerce, which is a fundamental requirement for trademark ownership in the United States.
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CORPORATE Style Guide Documents and Marketing Collateral Color Designations Some of the Mellanox documentation and marketing collateral follow a color convention for specific product families or technologies. Below is the color designation and the product area associated with the color. Mellanox Product Briefs and Product Brochures follow the color convention.
CORPORATE Style Guide Documents and Marketing Collateral PRODUCT BRIEF SPECIFICATIONS - First Page All rounded corners shoud be .125” radius. All image boxes should be .5 pt, 100% black 01 Key Features/Apps Univers LT 47 CondensedLt 9.5 pt /11.5 Align Left Style Sheet Name in Template Font Font Size / Leading Alignment Item should be on Master page .5” .75” 01 Folio2 Bell Gothic Std - Bold ALL CAPS, 11 pt Centered, White 01 Main Title Univers LT 59 UltraCond 32 pt / 28 @ 3.
CORPORATE Style Guide Documents and Marketing Collateral PRODUCT BRIEF SPECIFICATIONS - Last Page All rounded corners should be .125” radius. All image boxes should be .5 pt, 100% black 01 Key Features/Apps Univers LT 47 CondensedLt 9.5 pt /11.5 Align Left Style Sheet Name in Template Font Font Size / Leading Alignment Product Name Univers LT 55 Bold 8.25 pt/9.5 .875” .
CORPORATE Style Guide Documents and Marketing Collateral CASE STUDIES .5” .75” .5” Width = 2” .5” CASE STUDY 2” 01 Main Title Univers LT 59 UltraCondensed Regular INDUSTRY ICON 28 pt/30 02 Intro Univers LT 47 CondensedLt Regular 13 pt/17 PMS 280 1.
CORPORATE Style Guide Documents and Marketing Collateral Datasheets See Product Briefs and Case Study Specs CABLES DATASHEET 01 Main Title Univers LT 59 UltraCondensed 32 pt/34 Tracking: -10 Aligned Left 04 Table Title Univers LT 55 10 pt/12 Aligned Left 03 Figure Caption Univers LT 47 CondensedLt, Italic 9 pt/10.
CORPORATE Style Guide Documents and Marketing Collateral Solution Briefs See Product Briefs and Case Study Specs SOLUTION BRIEF Manufacturing Bringing New Levels of Performance to CAE Applications The Manufacturer’s Challenge Bringing products to market fast while meeting quality requirements and adhering to safety standards has become a daunting challenge to manufacturers. To remain competitive, manufacturers must deliver products as fast as possible. But if quality suffers, customers won’t return.
CORPORATE Style Guide Documents and Marketing Collateral Reference Guides 3.375” REFERENCE GUIDE ConnectX®-2 Adapter Cards Body Text Univers LT 47 CondensedLt 8.5 pt/1 0 pt Tracking: -5 pt Why Mellanox? ConnectX-2 adapter cards with Virtual Protocol Interconnect (VPI) provide the highest performing and most flexible interconnect solution for Enterprise Data Centers, High-Performance Computing, and Embedded environments.
CORPORATE Style Guide Documents and Marketing Collateral Technology Briefs TECHNOLOGY BRIEF April 2010 ConnectX®-2 with RoCE Main Title Univers LT 59 UltraCondensed 26 pt / 29 (ConnectX-2 VPI and ConnectX-2 EN) Body Heading Univers LT 47 CondensedLt, Bold 12 pt/13 pt PMS 274 75% Set as Inline Heading anchored to beginning of paragraph 1.0 Opportunities with Evolution of Ethernet The two commonly known RDMA (remote DMA) technologies are InfiniBand and iWARP (Internet Wide Area RDMA Protocol).
CORPORATE Style Guide Documents and Marketing Collateral White PaperS WHITE PAPER 2010 A Best of Breed Low Latency Solution for Trading Environments from 29West & Mellanox 29West Latency Busters® Messaging (LBM) and Messaging Accelerator™ (VMA) Over Mellanox 40Gb/s (QDR) InfiniBand Fabric Executive Summary ......................................................................................................................1 Reference Transport Latency .....................................................
CORPORATE Style Guide Documents and Marketing Collateral PRODUCT BROCHURES Mellanox Product Brochures are 10” x 6” horizontal format. They can be set up in a 2- or 3-panel configuration and should follow the color designations described on page 12. 2-page configuration: 4, 8, 12, or 16 pages Saddle Stitched Feature Summary HARDWARE – 1/10Gb/s or 40Gb/s per port – Full bisectional bandwidth to all ports – 1.
CORPORATE Style Guide Mellanox Icons These icons are to be used on collateral to designate the industry focus of the document. Industry icons are used on Case Studies and Solution Briefs. Bioscience Cloud Computing Data Storage Database Data Center Defense EDC CFD Enterprise Storage Financial Government Green Computing Healthcare Hosting HPC Manufacturing Multimedia Oil & Gas Research Education Risk Analysis Space Exploration Transportation Virtualization Weather Web 2.
CORPORATE Style Guide Product and Illustration Icons These illustration/icons are to be used on collateral, signage, or where ever appropriate. The elements are designed for left, center and right facing orientation diagrams. An action for Illustrator is available for creating the isometric views. Here are a few samples.
CORPORATE Style Guide Product and Illustration Icons Because of Mellanox’s varied product line, colors are used to designate different types of product capabilities or technologies. These are used in conjunction with the product and illustration icons in diagrams and application illustrations. Below is a PPT slide that shows the how the color designations are applied.
CORPORATE Style Guide Product and Illustration Icons Below is a sample of a diagram using the illustration icons. An action for Illustrator is available for creating the isometric views.
For more information on Mellanox Branding standards or questions on typefaces and style considerations for a particular application, contact: Mellanox Marketing Contact: Brian Sparks, Director of Marketing Communications Tel: 408-916-0008 Email: Brian@mellanox.com 350 Oakmead Parkway, Suite 100, Sunnyvale, CA 94085 Tel: 408-970-3400 • Fax: 408-970-3403 www.mellanox.
