Specifications

Olympus' exclusive TruePic
TURBO™ Image Processor enhances
image quality and delivers faster overall
processing speeds for rapid startup,
shutter release and playback. TruePic
TURBO TM enable the cameras to cap-
ture information with pixel "micro-
smoothing" that delivers clearer and
more color-accurate photos, even at
lower resolutions. The fast startup of
less than one second and nearly instant
shutter release time ensures a high-
speed response so you are always
ready to take great pictures.
High Quality Olympus Lens
Elements
Olympus photos are known world-
wide for sharp, vibrant image quality.
This is achieved through a number of
key technologies, such as Olympus'
new high-refractive-index aspherical
lens elements, designed specifically for
digital cameras. The lens provides the
equivalent of 38 to 114 mm focal length,
f2.8 - f 4.9 in 35mm photography, with
15x combined total zoom (3x optical
and 5x digital) to bring the action closer,
and a Super Macro Mode that captures
details as nuanced as the iridescent
petals of a flower, from as close as 2 cm
. In-camera Editing
With in-camera editing features such
as Red-Eye Fix, color brightness and
saturation adjustments, users can edit
photos on the fly - no longer do you
have to tool around with computers and
editing software for simple image touch-
ups!
Style and Ergonomics
With the new SP-series cameras,
Olympus returns to the traditional, com-
pact appearance of its traditional range-
finder cameras. At a compact size of
just 3.9 " W x 2.6" H x 1.4" D and less
than 7 ounces, tucks away easily into a
pocket or backpack. The addition of an
ergonomic grip makes it easy to hold
with one hand, for capturing those
photo ops when you are, literally, on the
run.
Underwater Photography
The new PT-030 underwater hous-
ing is created specially for the SP-
310/SP-350 cameras - so you can take
your camera with you on your underwa-
ter excursions. The large 2.5-inch pre-
mium size LCD, compact body size and
three underwater scene modes make it
the perfect camera to take along diving.
Easy USB Auto-Connect
br>Connecting the camera to a comput-
er is easy with the USB Auto-Connect
feature, which connects directly via
USB 2.0 cable and requires no soft-
ware.
OLYMPUS Master™ Software
OLYMPUS Master™ software pro-
vides the ultimate in digital imaging
management. An intuitive user interface
makes downloading to your computer
quick and simple, and images are
searchable by date or keyword in the
Calendar View. And with one-click edit-
ing tools, such as red-eye reduction,
images can be touched up before print-
ing or emailing. Online support, tem-
plates, firmware upgrades and other
user services are just a mouse-click
away.
Availability
The SP-310 and SP-350 will be
available in October 2005. Each
includes: Wrist Strap, Camera WIN/Mac
USB Cable, Video cable, 2 AA batteries,
Quick Start Guide, Basic Instruction
Manual, Warranty Card, CD-ROM with
OLYMPUS Master Software, and
Camera Advanced manual.
U.S. Pricing
SP-310 Estimated Street Price: $
349 .99 (U.S.)
SP-350 Estimated Street Price: $
399 .99 (U.S.)
For more information, review units,
product specifications and high-resolu-
tion images of the SP-310/SP-350, con-
tact Heather Snow, Mullen Public
Relations, 978-468-8934 or
[e-mail], or Chris
Sluka, Senior Public Relations
Manager, Olympus Imaging America
Inc., Two Corporate Center Dr., P.O Box
9058 Melville, NY 11747-9058, ph:
[phone] [phone], Fax:
[phone] or the Olympus Web
Site: http://www.olympusamerica.com .
[phone], Fax: (631) 844-
5262 or the Olympus Web Site:
http://www.olympusamerica.com8 http://www.businesscomputingmagazine.com
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