Microsoft Office Publisher 2007 September 2006
Table of Contents Overview of New and Improved Features of Microsoft Office Publisher 2007 1 Create and Reuse High-Quality Publications That Reflect Your Business Brand ......... 2 Personalize Publications and Marketing Materials for Professional, Targeted Results3 Easily Share, Print, and Publish Your Publisher Publications .......................................... 4 Efficiently Create and Reuse High-Quality Publications That Reflect Your Business Brand ....................................................
Overview of New and Improved Features of Microsoft Office Publisher 2007 Welcome to Microsoft® Office Publisher 2007. This guide provides an overview of Office Publisher 2007, the desktop publishing and marketing materials solution for the 2007 Microsoft Office system. Office Publisher 2007 can help you create a wide variety of high-quality publications and marketing materials—from single-page flyers to more complex brochures, catalogs, and e-mail newsletters.
Create and Reuse High-Quality Publications That Reflect Your Business Brand Unless you are starting a new business, you are likely to have an established brand identity for your business, such as a business logo, color scheme, fonts, and business information (your tagline and address, for example). Office Publisher 2007 includes tools to help you efficiently create, customize, and reuse marketing communications materials that reflect your brand identity.
Improved! Quickly build custom collateral such as a datasheet, directory, or catalog for distribution to a targeted client or client segment using Catalog Merge. The improved Catalog Merge wizard steps you through the process of merging text and photos from a database to create your publication. Improved! Choose from more than 100 new blank page sizes when you start creating a publication from scratch, including postcards, booklets, and more.
New! Office Publisher Tasks assist you with common Office Publisher 2007 procedures for creating, publishing, and distribution. Turn to Office Publisher Tasks for help in personalizing your publication, preparing your mailing lists, preparing your publication for commercial printing, publishing your material, and distributing and tracking your marketing effectiveness. New! Manage and track marketing campaigns with Office Outlook 2007 with Business Contact Manager and Office Publisher 2007.
Pack and Go improvements make it easier than ever to print Office Publisher 2007 files at commercial printers. New! Apply an e-mail template to multipage publications—a newsletter, for example—and distribute it as an e-mail message. You can add bookmarks to help readers quickly browse the e-mail message.
Contoso is currently preparing for the annual Flower and Garden Show where the company always gets leads for new clients. Office Publisher 2007 makes it easy for employees to create personalized flyers, postcards, brochures, catalogs, and e-mail messages that reflect the company’s brand identity. They also use tracking tools in Office Outlook 2007 with Business Contact Manager to measure the results of their marketing campaign, so they can effectively use their limited marketing budget.
Efficiently Create and Reuse High-Quality Publications That Reflect Your Business Brand If you are a small business owner or employee, you probably find yourself juggling duties and accomplishing tasks that are not necessarily included in your job description.
Easily Save and Locate Your Customized Templates When you have created or customized a template that is just right for your needs, you do not want to waste time trying to locate it later. Office Publisher 2007 enables you to create and assign categories for any publication that you save as a template. These usercreated or downloaded templates are available from within My Templates and are easily accessible when you start Office Publisher 2007 or choose New from the File menu.
Office Publisher 2007 in Action Eric Parkinson is Contoso Landscape Design’s office manager. One of Eric’s many duties is sending out direct-mail postcards for the Flower and Garden Show every year. Rather than spend unnecessary time and money outsourcing this project, Eric uses Office Publisher 2007 to quickly create a professional-quality postcard.
Figure 2: Categorize and save modified or downloaded templates in My Templates for easy access. Build Custom Materials from a Database Marketing materials, such as datasheets or catalogs, are often most effective when they are up to date and targeted to a specific client or client segment. However, you do not always have the time to create a new, customized datasheet for every client meeting or conference or to create a new weekly sales sheet.
Take Advantage of Existing Content Successful small businesses know how to work smarter. Why re-create or spend time searching for design elements you used in other publications? Why spend time retyping copy for a brochure when that copy has already been written in a datasheet? New and improved functionality in Office Publisher 2007 makes it easier to reuse content from your publications and other documents.
The improved integration of Office Publisher 2007 with other Microsoft Office system products and other popular programs enables you to copy and paste content from these other programs, as well as link or embed documents into your publication. Conversely, with the Save As Picture feature, you can save publication elements as a picture for reuse in other programs.
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Office Publisher 2007 in Action Sandra I. Martinez, residential accounts manager, uses Office Publisher 2007 to create a new show specials sheet each day of the garden show (she also sends out a monthly specials sheet to a targeted list of high-end residential clients). From the Tools menu, Sandra chooses Mailings and Catalogs, and then chooses Catalog Merge. She creates a layout for the datasheet complete with the fields she wants from text and image fields within an Excel database.
Use Improved Layout and Design Tools Whether you are starting from a template or a blank publication, you can further customize and refine your publication using the collection of intuitive design, layout, graphics, and typography tools in Office Publisher 2007. The following table describes some of the layout and design features found in Office Publisher 2007.
Check Your Publications It is a good rule of thumb to double-check your work before printing, publishing, or sending it as an e-mail message. Office Publisher 2007 provides tools that help you ensure that your publication is free of common errors. To find out details about your images, you can use the improved graphic manager to view details such as file size, type, resolution, and location.
Because Russell needs to print a large number of invitations and wants them to be of top quality, he plans to have them printed at a local commercial print shop. He uses Office Publisher Tasks to help him with the process, including running the improved Design Checker. The Design Checker alerts him that the photo has low resolution and recommends that he replace it with a higher-resolution version.
Personalize Publications and Marketing Materials for Professional, Targeted Results Your marketing efforts do not end after you have designed and printed your material. You need tools that can help you distribute your marketing materials in a streamlined, effective way, and in a way that helps you track the results of your marketing efforts.
Figure 5: Combine multiple lists within Publisher. With Office Publisher 2007, you now can use targeted lists from Office Outlook 2007 with Business Contact Manager. Identify a target set of clients within Office Outlook 2007 with Business Contact Manager, save this filtered list to an Office Outlook 2007 folder, and access this list from within Office Publisher 2007 to create targeted, personalized marketing activities.
adding text and image fields, and completing your mailing. Improvements in e-mail distribution and viewing, including support for sending multipage publications as a singlepage message, make it easier than ever to distribute a publication as an e-mail message. Office Publisher 2007 in Action With the new E-mail Merge capability, Eric can personalize the Flower and Garden Show e-mail newsletter.
Measure the Effectiveness of Your Marketing Campaigns Improved Office Publisher 2007 integration with Office Outlook 2007 with Business Contact Manager (available in Office Small Business 2007, Office Professional 2007, and Office Ultimate 2007) provides new tools to help you manage and track your marketing campaigns and new opportunities. The improved integration now enables you to initiate Publisher marketing campaigns from within Office Outlook 2007 with Business Contact Manager or Office Publisher 2007.
Office Publisher 2007 in Action Each Flower and Garden Show postcard that Eric sent included a tracking code and promotional copy that encouraged clients to bring the postcard to Contoso Landscape Design’s booth and receive a free garden spade. This enabled Eric to track which clients responded to the marketing campaign.
Easily Share, Print, and Publish Your Publications It is important to know that the materials you create can be easily shared in the proper format, for the right audience. Being responsive to your clients and their needs means that you need to be able to easily distribute your marketing materials, send your publications to commercial printers if necessary, or publish your materials to the Web.
communications that look as good as your printed marketing materials—and are just as easy to create. Office Publisher 2007 includes new tools to help you reuse your print publications and send them as e-mail marketing materials. For example, you can now easily convert a multipage publication to an e-mail format and send it as a single message. Turn that four-page newsletter into an e-mail message and add bookmarks to help your readers quickly browse the message.
Office Publisher 2007 in Action Eric wants to publicize the Flower and Garden Show online and through e-mail announcements to Contoso Landscape Design clients. Tasked with both adding new content to the Contoso Web site and sending a monthly e-mail newsletter that includes Garden Show information, Eric saves time by taking advantage of material that has already been created for a print newsletter. Eric converts the newsletter into a quick Web page, complete with a navigation bar.
Figure 8: Reuse content with Office Publisher 2007. For example, change a four-page newsletter to an e-mail message just by changing the template. Send Your Materials to Commercial Printers For materials that need to be printed in large quantities or at a higher quality, sending your Publisher publications to a commercial printer is easier than ever.
Summary In today’s competitive business environment, keeping in touch with existing clients and reaching prospective clients is essential to staying in business; creating communication materials quickly and efficiently, in-house, makes this easier. Microsoft Office Publisher 2007 brings together all the tools you need to create, personalize, and distribute effective page layout publications and marketing materials.
Resources For more information about Office Publisher 2007, please visit: http://www.microsoft.com/office/publisher System Requirements For complete system requirements, visit http://www.microsoft.com/office/publisher This document is developed prior to the product’s release to manufacturing, and as such, we cannot guarantee that all details included herein will be exactly as what is found in the shipping product.
