Specifications

The Patent Office Journal 17/12/2010
4555
(12) PATENT APPLICATION PUBLICATION (21) Application No.1458/CHE/2010 A
(19) INDIA
(22) Date of filing of Application :27/05/2010 (43) Publication Date : 17/12/2010
(54) Title of the invention : SYSTEM AND METHOD FOR TOP-DOWN PERFORMANCE OPTIMIZATION USING
ELASTICITY MODELING
(51) International classification
:G06F
17/30
(31) Priority Document No :12/483,645
(32) Priority Date :12/06/2009
(33) Name of priority country :U.S.A.
(86) International Application No
Filing Date
:NA
:NA
(87) International Publication No : NA
(61) Patent of Addition to Application Number
Filing Date
:NA
:NA
(62) Divisional to Application Number
Filing Date
:NA
:NA
(71)Name of Applicant :
1)Accenture Global Services GmbH
Address of Applicant :Herrenacker 15, CH-8200,
Schaffhausen Switzerland.
(72)Name of Inventor :
1)Joseph S. Bottom
(57) Abstract :
A system uses elasticity modeling to enable cross category optimization of store display space for merchandise for any group of stores
and items using point-of-sale data. A space elasticity curve is periodically created for each combination of performance metric, store
cluster, planogram, and item segment, and is then scaled by individual store. A user can select any combination of stores and
p
lanograms, and the system then reconstructs the elasticity curves as individual synthetic items, which are averaged across the selected
stores by creating average synthetic SKU records that reflect the estimated average store performance in each performance metric. The
synthetic items are then used to either evaluate macro space performance across or within store areas, or to determine the best use of
overall store display space available to permit management to optimally allocate display space for merchandise.
No. of Pages : 43 No. of Claims : 20