Use And Care Manual

The Power of Color
Approximately 80% of what we absorb through the senses is
visual, and color has the ability to inuence our feelings and
emotions in a way that few other mediums can.
Today’s intelligent homeowners
• Understand that colors must work with neighborhood style
and architectural style of the home
• Want small “pops” of color to lend personality and exhibit
their style
• Want color coordination with hardscapes and landscapes
• Want to stand out “tastefully”
• Seek a “cohesive character” for their home,
but are often perplexed on how to achieve it
Interior color decisions are far easier than
exterior color decisions
When making exterior color decisions...
50% say “I trust my own visual instincts, my #1 inuence.”
40% say “ Magazines, TV shows and design websites
are one of my biggest inuences."
10% say “ Neighbors, contractors, architects and other
sources are inuences."
Choosing your color should be fun,
not intimidating.
See pages 15-16 for helpful guidelines.
60%
consumers are highly
condent in picking
interior colors
40%
consumers are highly
condent in picking
exterior colors
CertainTeed’s Monogram Colors
37
solids
8
blends
45
coordinating
trim colors
Source: Brushre Consumer Panel Survey, 12/11
Canyon Blend Terra Cotta
Green Tea
Snow
Oxford Blue Weathered Blend
Midnight Blue
Desert Tan
Frontier Blend
Sable Brown
Buckskin
Charcoal Gray
Natural Clay
Light Maple
Espresso
Glacier Blend
Arctic Blend Herringbone Cypress Castle Stone
10