MFX-C3035 product and sales guide
MFX-C3035 Introduction M uratec is pleased to introduce the MFX-C3035 color MFP. The MFX-C3035 is a new entry into the rapidly growing A4* MFP market. This new MFP is perfect for users seeking functionality equivalent to larger A3 MFPs, but do not print 11" x 17" documents. In fact, the MFX-C3035 has been designed to complement your current A3 line-up, making it perfect for mixed deployments.
MFX-C3035 Market Information Positioning The MFX-C3035 offers the latest technology, high productivity and image quality, expanded features and innovative functions typically found in A3 MFP devices. It can be targeted at customers in a variety of environments: Environment #1: Large and Medium Sized Offices In large environments, the MFX-C3035 can be sold along with your primary A3 color MFP products as part of a mixed deployment.
MFX-C3035 Market Information MFX-C3035 Users frequently positioned near the machine; mainly for printing and scanning. • • • • Easy output of multi-page documents from a PC. Easy scanning of paper documents (hard copies). Occasional copying of documents (A4-size). Fax function in lieu of a standalone fax machine. A3 MFP Occasionally used as a central machine when there is a need to output a large number of prints or to use its extended functions. • Output of a large numbers of copies.
MFX-C3035 Market Information Environment #2: Small Offices In small office environments, the MFX-C3035 can be sold as a standalone device. Typically in these environments space will be tight, making the MFX-C3035’s small size ideal. Preferably these environments will have up to 9 users sharing the device. The basic copy functions of the MFX-C3035 are sufficient in most cases. Quiet operation and low power consumption are essential.
MFX-C3035 Selling Strategy It is important when selling the MFX-C3035 not to sell into environments that need an A3 device. We have pinpointed several possible strategies to help build this new A4 customer base: STRATEGY 1: APPROACH EXISTING A3 CUSTOMER BASE Promote the MFX-C3035 to existing or new A3 color MFP customers as a complimentary machine in work environments (work groups of 3 to 9 members) that are suitable for MFX-C3035 installation.
MFX-C3035 Selling Strategy STRATEGY 3: APPROACH A3 MONOCHROME MFP CUSTOMER BASE This is a two tiered strategy targeting monochrome users. First, aging Segment 1/A3 machines should be targeted for replacement if the customer has no use for the A3 capability. In these instances the customer will benefit from a low cost color machine offering similar functionality to their low end A3 monochrome MFP.
MFX-C3035 Vertical Markets Vertical Markets There are numerous vertical markets that the MFX-C3035 can be targeted towards because of its advanced functionality, security, ease of use and compact size. These include the following: MEDICAL The MFX-C3035 fits perfectly into the typical doctor’s office or nurses station. Its compact size and portability makes it easy to install in tight spaces. The ID Card Copying feature allows for easy copying of insurance cards.
MFX-C3035 Vertical Markets LEGAL The MFX-C3035 can also fit nicely into a small legal firm, or a small workgroup within a larger legal firm. Equipped with a real-time TWAIN driver, the MFX-C3035 allows for one-step scanning directly to document management systems for fast, easy indexing, archiving and retrieval. TWAIN also allows for a smooth interface with legal scanning solutions such as IPRO COPY+™ for electronic data discovery, LAW 5.
MFX-C3035 When to Sell When to Sell an A3 MFP vs. When to Sell an A4 MFP There are several questions that you need to ask a customer before it can be deciding whether to sell a A3 MFP or an A4 MFP. • Do they have a need for printing on 11" x 17" paper? If yes, the obvious choice would be for a larger A3 MFP. If no, the MFX-C3035 may be a suitable option, depending on the answers to the additional questions.
MFX-C3035 Market Trends and Forecasts T he MFX-C3035 is considered an office A4 workgroup device, segment 3 (31-40 ppm). This segment is expected to see continued growth, projected 34% compounded annual growth rate, through 2013. According to Gartner, this is the fastest growth segment of any in the color laser MFP market. As can bee seen in the chart below sales will increase from 503 units in 2007 to an estimated 8,830 units in 2013.
MFX-C3035 Market Trends and Forecasts As can be seen, there is a huge opportunity for segment 3 color A4 devices. Most businesses will always need A3 devices to handle large print volumes, provide them with the most advanced features and finishing capabilities, and for printing 11" x 17" documents. However, most users print the majority of their output on letter or legal sized paper, as can be seen in the chart below.
MFX-C3035 Specifications MFX-C3035 GENERAL SPECIFICATIONS Type Digital Color Printer/Copier/Scanner/Fax Color Support Resolution Full Color Scan 600 dpi x 600 dpi Print/Copy 600 dpi x 600 dpi Memory Capacity 1.5 GB RAM (Std/Max) (shared print, copy, scan and fax) HDD 120 GB (shared print, copy, scan and fax) (20 GB for storage) Original Type Sheets, Books, Objects Max. Original Size Max. A4 (8.
MFX-C3035 Specifications MFX-C3035 PRINTER SPECIFICATIONS (Standard) CPU MV78100 (800 MHz) Memory 1.5 GB RAM Shared with the copier Print Speed (Letter) 31 ppm HDD 120 GB, 20 GB for user storage (Shared with the copier) PrintResolution 600 dpi x 600 dpi PDL PostScript3 Emulation PCL5e/c/PCL6 XPS Protocol TCP/IP, IPX/SPX, EtherTalk, SMB, Netware 4.x, 5.x , 6, IPP 1.
MFX-C3035 Specifications MFX-C3035 FAX SPECIFICATIONS (Standard) Communication Super G3 Compatible Lines Public Switch Telephone Network, PBX Line Density Standard (200 x 100 dpi) Fine (200 x 200 dpi) Super Fine (400 x 400 dpi) Modem Speed 33.6 kbps Compression MH/MR/MMR/JBIG Transmit Paper Size Flatbed Scan Max. 8.5" x 14" ADF Scan Max. 8.5" x 14" (STD/Fine/Super Fine) Receive Paper Size Max. 8.5" x 14" Fax Transmission Speed Less than 3 sec.
MFX-C3035 Appealing Points MFX-C3035 Features and Functions List – Quick Guide GENERAL PRINT MODE • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • HD Polymerized Toner 50 Sheet Reversing Automatic Document Feeder Built-in Automatic Duplexer 350 Sheet Standard Paper Capacity 250 Sheet Output Tray Thick Paper Support for all Standard Trays (up to 110 lb. Index) High Toner Yields Fast Warm-up Time Help Menu Environmentally Friendly HARDWARE/NETWORK • • • • • 800 MHz Processor 1.
MFX-C3035 Appealing Points MFX-C3035 Features and Functions List – Quick Guide SCAN • • • • • Mixed Original Scanning (Letter and Legal only) Separate Scan Scan-to-Email, Scan-to-FTP, Scan-to-SMB, Scan-to-USB, Scan-to-HDD, Scan-to-WebDAV, WS-Scan TWAIN Scan Formats: PDF, Compact PDF, JPEG, TIFF, XPS FAX • • • • • • • • Standard G3 Fax 2-Sided Faxing Memory Transmission Timer Transmission Fax Forwarding Internet Fax (B/W only) PC-Fax (TIFF) Polling Transmission/Reception SECURITY • • • • • • • • • • •
MFX-C3035 Key Selling Features Design TOUCHSCREEN CONTROL PANEL The MFX-C3035 features a 4.3-inch full-color LCD touch-panel. This panel features a 15-bit, 32,000 color display. The panel has a combination of hard keys and touch keys that make navigating through the menu system efficient and easy. The display offers graphical icons for each function (Fax, Scan-to-Email, Scan-to-Folder, and Copy), making it intuitive and easy to learn. The panel also offers help screens when machine intervention is needed.
MFX-C3035 Key Selling Features In an effort to reduce the size of the machine, several steps were taken to reduce the size of the engine section. First a slanted layout was created for the imaging units, image transfer unit, fixing unit and toner cartridges allowing these items to be placed more densely. Second, the distance between the center of the imaging unit to the bottom surface of the print head unit was reduced 19 mm. Finally, the print head unit itself was reduced in size.
MFX-C3035 Key Selling Features Control panel can be tilted to three positions for improved visibility and comfort (44°, 32°, 20°). Tray handles designed for easy grasping from above or below. Output tray is black in color for easy recognition of light colored output. A grooved surface allows for easy removal of completed documents. Transparent document feeder paper guide for easy recognition of copied, scanned, or faxed documents.
MFX-C3035 Key Selling Features DESIGN A white stripe is positioned so that it “wraps around” the device to display the transmission and reception of messages, device operating status, maintenance alerts and other information. It is linked to the control panel and provides timely communication between the user and the device. There are lights along the front panel (scanner section) of the device, alerting users to the flow of data.
MFX-C3035 Key Selling Features Print Mode POWERFUL PRINT SYSTEM The print system features optimized hardware and software performance to maximize printer performance. The latest version continues to uphold its established reputation for image quality and performance combined with the advantages of PostScript compatibility, while adding support for PDF 1.7 (the latest PDF specification) and other functions.
MFX-C3035 Key Selling Features MyTab MyTab allows every user to customize the print driver based on their printing needs as well as arrange the selections to their liking. BLACK OVER PRINT (PostScript Only) When data is prepared on a color-by-color basis, if the borders between colors are out of alignment, there is the possibility that nothing will actually be printed and that some areas will be left white after four-color printing.
MFX-C3035 Key Selling Features AUTO TRAPPING (PostScript Only) When data is prepared on a color-by-color basis, if the borders between colors are out of alignment, there is a possibility that nothing will actually be printed and that some areas will be left white after four-color printing. In Auto Trapping mode, areas that remain white are printed with an optimal color created from surrounding colors. As a result the areas in question are not rendered in white.
MFX-C3035 Key Selling Features PRINT QUALITY From day to day, and from one consumable change to the next, toner density may change, ultimately affecting color consistency.
MFX-C3035 Key Selling Features Copy Mode FAST FIRST COPY TIME The MFX-C3035 has one of the fastest first copy times (10.1 seconds monochrome/12 seconds color) of any device in its class, adding to the high productivity of the machine. FAST WARM UP TIME The MFX-C3035 also has one of the fastest warm up times (45 seconds) of any device in its class.
MFX-C3035 Key Selling Features N-UP COPYING The MFX-C3035 has the capability to copy multiple originals onto a single sheet of paper. The MFX-C3035 can output either 2-in-1 or 4-in-1 copies. This helps to reduce the amount of paper used on a copy job. MIXED ORIGINALS The user can copy a mixed batch of originals from the RADF consisting of letter and legal sized documents. SEPARATE SCAN Copying originals can be divided into several scan sessions.
MFX-C3035 Key Selling Features Scan Mode MIXED ORIGINAL SCANNING The user can scan a mixed batch of originals consisting of letter and legal sized documents to a destination. SEPARATE SCAN A scan job can be divided into several sessions if desired. This is useful if all the originals cannot fit into the document feeder or when the original glass is being used to scan a multi-page document. The document will be scanned to its destination as one job.
MFX-C3035 Key Selling Features ADDRESS BOOK Frequently used scan-to-email, scan-to-FTP, scan-to-SMB, and scan-to-WebDAV destinations can be saved for ease of use. Up to 2,000* address book destinations can be saved. The most commonly used destinations in the address book can be stored under the favorites tab for easy access. PDF ENCRYPTION Documents scanned as PDF files can be encrypted at the machine. With an “embedded” function, users are able to perform the encryption directly at the device.
MFX-C3035 Key Selling Features Fax Mode FAX FORWARDING The MFX-C3035 allows incoming faxes to be forwarded to another fax machine or to a specified Email address. Received documents can be simultaneously printed and forwarded. The device can also be set to print the fax when forwarding fails. INTERNET FAXING (Black and White only) Internet Faxing enables the transmission of a hard copy document over the Internet in the form of a hard copy output. The process is identical to that of a fax transmission.
MFX-C3035 Key Selling Features NIGHT RECEPTION Night reception is the function for prohibiting printing of received documents during the specified night times. Documents received during the time that printing is prohibited are all printed when the machine is able to print. TIMER TRANSMISSION The MFX-C3035 allows faxes to be sent at a specified time. Multiple destinations can be specified. A maximum of 16 timer transmissions (including transmissions being redialed) can be queued.
MFX-C3035 Key Selling Features Cost Management ACCOUNT TRACK Up to 999 accounts can be registered for management purposes. You can set the MFX-C3035 to restrict a particular individual, department or departments from using color in copy and print operations. This helps minimize unnecessary color printing. You can also set limits on the number of prints each department is allowed. This can reduce unnecessary machine use while raising cost awareness.
MFX-C3035 Key Selling Features COPY PROTECT (PCL Driver Only) When a document is printed, a selection of concealed security watermarks such as “Confidential” that identify the printouts as reprints. To deter copying by unauthorized personnel, the watermark becomes visible upon re-copying the watermarked document. The watermark menu has several phrases and patterns or the administrator can create and register a custom pattern.
MFX-C3035 Key Selling Features PENALTY FUNCTION If the correct authentication number is not entered within three consecutive attempts, the MFX-C3035 locks itself to prevent unauthorized use. Likewise, the MFX-C3035 locks up if the incorrect administrator number and personal identification number are entered a total of three times.
MFX-C3035 Key Selling Features Environmental Features USE OF RECYCLED MATERIALS The cassette trays and image transfer belt is partially made of a recycled material. COMPLIANCE TIER 2 ENERGY STAR RATING The MFX-C3035’s TEC value, 6.48 kWh, which expresses energy consumption, satisfies the stricter Tier 2 rating of the new Energy Star standard for energy-saving performance.
MFX-C3035 Key Selling Features System Configuration The MFX-C3035 functions as a printer, copier, network scanner and fax. The base unit includes the print system, 1.5 GB memory, duplex unit, reversing automatic document feeder (RADF), 120 GB Hard Disk Drive (20 GB for storage), and CMYK (Cyan, Magenta, Yellow, Black) toner and imaging units. The device is also equipped with a 100-sheet bypass tray and a 250-sheet standard tray STANDARD TRAY PAPER SIZES: • 4" x 6" to 8.
MFX-C3035 Key Selling Features Options: Paper Supply/Cabinet Options C3035CAS PAPER FEEDER UNIT Up to two 500-sheet trays can be added to the standard configuration. When these are added to the main body, the system is at its maximum paper capacity of 1,350 sheets. Paper sizes are either 8.5" x 11" or 8.5" x 14". C3035CAB PAPER CABINET The optional paper cabinet brings the machine up to working height. It is also used to store consumables.
MFX-C3035 Key Selling Features Conclusion The MFX-C3035 is the ideal machine for those customers with small workgroups needing the capability to print on paper up to A4 size. Offering many advanced print, copy, scan, fax and security features, the MFX-C3035 easily integrates with traditional A3 MFPs making it perfect for a mixed deployment of devices. The MFX-C3035 is the perfect solution for many environments, some of which were outlined in this guide.
