Wool ...The Natural Choice Wool is durable, resilient, affords comfort and safety -- and it's a renewable resource! New Zealand wool is the purest, cleanest, whitest wool in the world; and the better the fiber, the better the carpet.
Why Wool? For style and beauty: The natural beauty of wool carpet, including its ability to yield clearer colors than do synthetics, comes from its complex fiber structure, totally unlike synthetic/plastic carpet fibers. For safety: Wool is the only carpet fiber that is naturally flame resistant. Wool meets flammability and low smoke emission standards that prove difficult for synthetic carpets to match. For appearance retention: The basic character of wool, admired for centuries, has not changed.
Naturally Resilient Wool is a real stand up fiber. And neither foot traffic, nor the weight of furniture will compromise its crushproof good looks for years to come. Each wool fiber has a three-dimensional spiraling crimp that gives it natural elasticity. This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back -- like a miniature spring. Wool reacts the same way when it's compressed. That's because wool is "born" with resilience.
Naturally Resistant to Soil and Dirt The kids, the dog, and your new carpet may seem like a disastrous combination. But not if your carpet is wool! Wool carpet can withstand everyday foot (and paw) traffic and still keep its good looks. Under a microscope, you can see wool fiber’s structure. It's made up of overlapping scales arranged like roof shingles. These scales keep dust and dirt near the surface of the pile where it can easily be released by vacuuming. Fiber abrasion can also cause carpet to soil.
Naturally Perfect for Dyeing New Zealand wool is naturally the world's whitest wool. And the whiter the wool, the better it is for dyeing because it allows complete color saturation and continuity. Wool's chemical structure ensures that color is drawn right into the core of the fiber where it becomes locked in a molecular bond. This means that wool carpet colors have superior fastness.
Naturally Flame Retardant A tipped candle, a dropped cigarette, or even a stray fireplace ember is no match for wool! The high moisture content of the fiber, along with wool's protein constituents, gives wool carpets excellent natural flame resistance. Wool fiber does not support combustion - it is difficult to ignite and is self-extinguishable. Charring can be easily brushed away.
