Instructions / Assembly
© 2012 NEWLOOK INTERNATIONAL, INC • All Rights Reserved • Rev 12/12
1525 South Gladiola Street, Suite 8, Salt Lake City, UT 84104 • www.GetNewLook.com
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NewLook® International, Inc. CEMENT COLOR
Technical Information Sheet
NewLook® CEMENT COLORS are premium synthetic mineral oxide additives for coloring concrete, mortar, sand and
many other mixes. They are powder pigments that mix into any concrete mixture, transforming it into a new design
feature for building and paving projects or to increase curb appeal around the home.
USES & BENEFITS
• CEMENT COLOR are premium quality, synthetic iron oxide pigment additives that resist fading
• Light-fast, durable, alkali and ultraviolet resistant
• Use for coloring concrete masonry, mortar, pavers, retaining walls, stucco, and roof tile mixtures
• Use in cast-in-place, slab-on-grade, precast, tilt-up and decorative concrete
• Also used to color cast stone, plaster, stucco and other cement-based construction materials
INGREDIENTS
NewLook® CEMENT COLORS are pure, concentrated pigments made of high-quality synthetic metal oxides recycled from iron
or refined from the earth and specially processed for mixing into concrete. CEMENT COLORS comply with ASTM C979
Pigments for Integrally Colored Concrete.
PREPARATION
READ ALL DIRECTIONS BEFORE STARTING WORK.
Prepare the substrate as required for the cement product being colored. To test color results, mix a small amount of color with
the cement product to be use and apply to a concrete block. The color appears darker when freshly applied and lightens to its
final color when dry.
Thoroughly mix the cement color with dry powder cement products then add water. Color variation can occur due to the color of
the cement, sand and coarse aggregate used, amount and mineral content of the water used, amount of troweling, amount of
water used in finishing, and curing methods employed. These conditions are beyond the control of the manufacturer.
MIXING
Thoroughly pre-blend the NewLook® CEMENT COLOR with the dry powder cement product before adding mix water. Add 2/3 of
suggested mix water and mix until material is of uniform color. Add the balance of water and mix to a workable consistency. Care
must be taken to keep proportions of materials the same from batch to batch. Color will tend to even out over time. Use 1 lb. (.45
kg) CEMENT COLOR per 94 lb. (42.6 kg), 80 lb. (36.3 kg) or 60 lb. (27.2 kg) bag of concrete, sand or mortar mix. One pound of
CEMENT COLOR will yield a darker color in a 60 lb. bag than in a 94 lb. bag. If a lighter color is desired use less CEMENT
COLOR. For custom field mixes, use up to 7 lbs. (3.18 kg) per 94 lb. bag Portland cement and up to 5 lbs. (2.27 kg) per 70 lb.
bag of masonry cement.
Use the same pigment-to-cement ratio, type and brand of cement and aggregates throughout the project. Changes in cement
and aggregate color affect final color. Keep slump less than 5” (12.5 cm) and water content consistent. High water content
causes concrete to appear pale or “faded”. If higher slump is required, use a water-reducing admixture instead of adding water.
Calcium chloride set-accelerator causes discoloration; do not use with CEMENT COLOR. Specify air content of 5% to 7% for
improved workability and long-term durability in freeze/thaw climates.