Reference Manual (complete instructions)

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Photographs taken while On is selected contain information on
camera orientation, allowing them to be rotated automatically
during playback or when displayed in ViewNX-i or Capture NX-D.
The following orientations are recorded:
Camera orientation is not recorded when Off is selected. Choose
this option when panning or taking photographs with the lens
pointing up or down.
Auto Image Rotation
Landscape (wide)
orientation
Camera rotated 90°
clockwise
Camera rotated 90°
counterclockwise
D
Auto Image Rotation
Image orientation is not recorded for movies, Motion Snapshots, or
panoramas.
A
Rotate Tall
To automatically rotate “tall” (portrait-orientation) photographs for
display during playback, select On for the Rotate tall option in the
playback menu (0 152).