Mobile TV with DVB-H Markus Lindqvist Director, Server & Network Solutions Multimedia, Nokia 1 © 2005 Nokia Nseries
MobileTV & Video User Paradigms Multiple ways to receive, download and play TV and video content Broadcasting: Live MobileTV • “same content for everyone at same time” Example: DVB-H based broadcast mobile TV Content synchronization On-demand video services •“specific content for me at request” Examples: •Video streaming services over cellular network •Download video services over cellular network (online) 2 © 2005 Nokia Nseries •“taking my content with me for later use” Examples: •Subscription based sch
Mobile TV is poised to take off • TV is the world’s most popular home entertainment medium • Digital convergence means that mobile phones are – More than communication devices – Offering more entertainment and games – Used as a source of information • news, travel, weather, sports results • Broadcast introduces cost-efficient delivery of TV and other media content now to mobile users • Commercial mobile broadcast services are expected to spread out during the year 2006 – Commercial announcements have alread
Positive consumer response to Mobile TV • Recent Oxford pilot interim results show clear consumer demand for mobile TV -83% of triallists are satisfied with the end-to-end service provided -76% of triallists indicate that they would take up the service within 12 months • Positive response from 500 triallists in Finland Pilot (May 2005) using mobile TV devices with live services –58% thought the concept of mobile TV was interesting –41% claimed they would buy future mobile TV services –50% found 10 euro to b
Mobile DTV Alliance Board Companies 5 © 2005 Nokia Nseries
DVB-H Worldwide Mobile Mobile TV TV Mobile Broadcast network Mobile Broadcast network content content Cellular Cellular network network 6 © 2005 Nokia Nseries Mobile Mobile Terminal Terminal
Overview of DVB-H technology Battery Life Scalability Reception/ Coverage Open Standards Cell Handover Support Multichannel Capacity Service Discovery IP Connectivity/ Interactivity Multimedia Support 7 © 2005 Nokia Nseries Rights Management & Billing
DVB-H benefits • Short time to market – Already established - pilots in US, Europe and Asia/Pacific – Technology available from several sources • Great end-user experience – – – – High quality audio and video Offers up to 50 channels and/or other multimedia content Long battery life, 4 hours of viewing time Ease of use, service discovery, easy subscription • Open standard for value chain partnerships – Open, multi-vendor system => cost competitiveness – Attracting investments from major companies worldwi
DVB-H is the preferred technology 80 70 Millions 60 DVB-H T-DMB S-DMB ISDB-T Analogue 50 40 30 20 10 0 2005 Source: Informa 9 © 2005 Nokia Nseries 2006 2007 2008 2009 2010
Nokia Mobile Broadcast Solution Nokia 7710 Nokia 7700 Broadcast Broadcast Service Service Manager Manager Broadcast Account Manager e-Commerce Mobile Mobile TV TV Service Service Management Management e-Commerce Mobile Mobile TV TV Service Service Management Management Mobile Broadcast Solution 3.0 Mobile TV Server Solution 2.2 • over 15 pilots Mobile TV Server Solution 2.
TV goes Mobile with the Nokia N92 • • • • • Watch up to 4 hours TV Large 2.
Summary • TV is going mobile, now • Commercial launches announced in Italy and Malaysia for 2006 • DVB-H preferred technology for Mobile TV • Mobile TV brings together media, broadcast, and mobile industries • Nokia N92 and Mobile Broadcast Solution 3.
Thank You 13 © 2005 Nokia Nseries
