1.8

Tip
For a detailed description of how to use Mandrill with Connect to send and track emails, see the
following how-to: Using Mandrill.
Generating Email output from Workflow
1. Open a template with an Email context.
2. Send the template to PlanetPress Workflow; see "Sending files to Workflow" on
page309.
3. Create a process in PlanetPress Workflow containing at least the following steps:
l Any input that will capture a job file that is compatible with the data mapping
configuration that is used.
l An Execute Data Mapping task to generate a valid record set (see Workflow Help:
Execute DataMapping Task).
l A Create Email Content task with the appropriate settings (see Workflow Help:
Create Email Content).
Using an ESP with PlanetPress Connect
An email service provider (ESP) is a company that offers email marketing or bulk email
services.
This topic explains why and how to use an ESP with PlanetPress Connect
Reasons to use an ESP
These are a number of reasons why you would need an ESP:
l ESPs ensure a high deliverability, as most ESPs are whitelisted or approved by ISPs
(Internet Service Providers) as legitimate email delivery service. So they help you to avoid
having mail detected as spam.
l ESPs provide comprehensive tracking options to measure open rates and they log which
links were clicked and by who. Typically this information is available via an online
dashboard.
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