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5.
Click Apply or OK.
The script assigns the resulting file name, including the path and file extension, to the
URL of the section's background.
6.
Now click the Preview tab and browse through the records to verify that the script works
as expected.
Tip
If you want to see the underlying script, reopen the script and click the Expand button. For more
information on this type of script, see "Control Script: Setting a Print section's background" on
page887).
Personalized URL
Personalized URLs (pURLs) are links that are tailor-made for a specific purpose, generally for
individual clients. They can serve multiple purposes, for instance:
l
Click Tracking: A unique ID in the link makes it possible to track the source of the click
(for example, a link in an email campaign).
l
User Tracking: A user-specific ID reveals who clicked the link and at what time.
l
Landing Pages: Information in the link invokes a unique landing page with specific
products or services.
l
Personalized User Pages: Using information from a database, a user is served a
completely personalized web page with their name and information tailored to them,
enhancing user response.
Typically, a pURL takes the recipient to a personalized landing page, for example to download
an invoice or get access to specific products or services.
Prerequisites
Creating a personalized URL in a Connect template requires some planning, because you
need to have a few things at hand when adding it to a template.
First of all, you need a Workflow process for the pURL to point to; in response, this process
will create personalized content.
In order to invoke that process, the host in the pURL must be followed by the HTTP action of
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