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l ESPs provide comprehensive tracking options to measure open rates and they log which
links were clicked and by who. Typically this information is available via an online
dashboard.
l Most ESPs provide Bounce Management options. They will stop sending messages to
addresses that return a hard bounce and retry for soft bounces before removing that
address.
l EPSs can handle unsubscribes and prevent accidental sends in the future.
Choosing an ESP
The first thing to do to use an ESP with PrintShop Mail Connect is to choose an ESP and
create an account.
Mandrillapp.com, a popular ESP, used to have a free account but now requires a paid
MailChimp account. Luckily there are plenty of alternatives that provide free accounts (often
capped to a max number of emails per month and sometimes having throttled output).
PrintShop Mail Connect has been tested with: Mandrillap.com, SendGrid (easy user
management), MailGun (nearly instant statistics) and MailJet (shows best performance on the
free account).
Adding an SMTP Preset for an ESP
After creating an account, add a SMTP settings preset in PrintShop Mail Connect for the
chosen ESP, via the Preferences dialog of the Designer (see "Email SMTP settings" on
page170).
Make sure Use authentication is checked, and put in your SMTP Username in the box below.
Note
Presets for different ESPs are already available in the list of default presets.
Sending an email with an ESP
To send an email or test email with the use of an ESP, start generating the email as usual (see
"Generating Email output" on page873). In the Send (Test) Email dialog, pay attention to the
following settings:
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