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OSRAM DULUX® ENERGY-SAVING LAMPS You can rely on OSRAM Energy-saving lamps from OSRAM are much more than simple replacements for conventional incandescent lamps that have been removed from the market as a result of the ErP regulations. Virtually unbeatable in terms of economy, they are also impressive for their quality of light and comfort. OSRAM invests heavily in research and development to keep improving the quality of its energy-saving lamps and to optimize its portfolio.
SEGMENTATION UP TO Two quality levels for countless applications 8E0NER% GY S AV I N G S1 It’s so simple. Innovative OSRAM DULUX® SUPERSTAR energy-saving lamps offer impressive features and particularly long life. They are the best choice for customers who do not want to compromise on lighting comfort or quality. The OSRAM DULUXSTAR® range on the other hand provides your priceconscious customers with brand quality for everyday use. And both product lines have energy savings of up to 80 % in common1.
RETAIL RANGE A wide variety, but clearly structured It is the ambition of OSRAM to offer your customers the right energy-saving lamp for every luminaire, for every application and for every requirement: with an enormous range of wattages, light colors, shapes and base types.
WATTAGE CONCEPT New wattages, greater transparency Your customers know the standard wattages of the incandescent lamps that they have been using for many years. They know how bright a 60 W light bulb is, for example. Now they are looking for alternatives that offer the same brightness. To make choosing easier for your customers OSRAM has introduced new wattages for its OSRAM DULUX® SUPERSTAR products that correspond directly to the classic light bulbs.
Consumer-friendly. Innovative. High quality For OSRAM, the lighting specialist, user focus is one of the most important principles in developing, manufacturing and optimizing its products. In this respect, OSRAM is investing primarily in two areas, namely in research and development, and also in permanent quality assurance. In deciding to purchase an OSRAM energy-saving lamp, customers are therefore getting a product that: • meets their requirements 100 %. • is state of the art.
SUCCESS FACTORS OSRAM DULUX® SUPERSTAR Added value: light color Your customers want a warm and pleasant light in their homes. OSRAM meets their needs with the Warm Comfort Light color (2,500 K), which is even available from its energy-saving lamps. One more reason not to mourn the good old light bulb. And one more reason to choose an OSRAM energy-saving lamp.
PACKAGING Attractive and self-explanatory – the new packaging design Consumer-friendly and brand-typical – that’s the new packaging design for OSRAM energysaving lamps. It reflects the clear product segmentation and gives your customers all the important information at a glance, with sensible color coding and unmistakable icons. It is also important that your customers can see the products instantly in the new eco-friendly blister packs.
POS SUPPORT Turning lamps into highlights – the OSRAM POS concept The new POS concept from OSRAM takes the idea of transparency a stage further. The shelving provides an attractive high-quality setting for presenting the entire OSRAM range and is clearly organized into the different lamp technologies. Eye-catching OSRAM displays as brand-tyypical secondary placements will inspire your cusstomers to make impulse purchases.
TECHNICAL DATA ENERGY-SAVING LAMPS IN CLASSIC SHAPES – OSRAM DULUX® SUPERSTAR 1 2 Type Order reference 3 Fig. no.
TECHNICAL DATA ENERGY-SAVING LAMPS IN CLASSIC SHAPES – OSRAM DULUXSTAR® 1 2 Type Order reference Fig. no.
TECHNICAL DATA ENERGY-SAVING LAMPS IN TWIST SHAPES – OSRAM DULUX® SUPERSTAR 1 2 3 Type Order reference 4 Fig. no.
TECHNICAL DATA ENERGY-SAVING LAMPS IN TWIST SHAPES – OSRAM DULUXSTAR® 1 2 Type Order reference Fig. no.
TECHNICAL DATA ENERGY-SAVING LAMPS IN TUBULAR SHAPES – OSRAM DULUX® SUPERSTAR 1 2 Type Order reference Fig. no.
TECHNICAL DATA INTELLIGENT ENERGY-SAVING LAMPS – OSRAM DULUX® SUPERSTAR 1 2 3 Type 4 Fig. Average life Order reference 5 6 Product number no.
7CMW001GB 04/12 CO OSRAM CRM MK AB Suubject to change without notice. Errors and omission excepted. www.osram.com OSRAM AG Head Office Hellabrunner Strasse 1 81543 Munich Germany Phone +49 (0)89-6213-0 Fax +49 (0)89-6213-20 20 www.osram.
