September 2008 Product Overview Parrot MKi Series This document is strictly confidential and shouldn’t be forwarded or distributed. Version 1.
Parrot MKi Series Bluetooth hands-free car kits with extended telephony functions and multi digital music connectivity MKi9000 MKi9100 MKi9200
Parrot Multi Connectivity • “Made for iPOD” from APPLE • “Works with iPHONE” from APPLE • USB Port • 3.
Parrot MKi Series Universe MKi
Parrot MKi Series
Market trends and figures
Market figures and trends Bluetooth acceptance • 2006 : 400 million of Bluetooth electronic devices • 2007 : >1 billion of Bluetooth electronic devices Trends for Y-2010 • 75% of 1,3 billions mobile phones will include a digital audio feature • 75% will feature Bluetooth • 20 millions of Automotive Bluetooth devices would be sold • 108.
Market figures and trends Between + 32% and + 36% of aftermarket kits sold in 7 years (From 2004 to 2011)
Market figures and trends 300 millions of Bluetooth-enabled audio player will be sold in the next 5 years! 100 millions of Bluetooth dongles will be sold in the next 5 years! Source : IMS
Market figures and trends Forecast of the total MP3 Player Market Source : IDC, Company data, Credit Suisse estimates
Market trends and figures Growing success of Bluetooth audio devices Bluetooth MP3 phones Bluetooth dongle Bluetooth MP3 players
Market trends and figures Large quantity of audio player on the market MP3 players Multimedia players Analogue players
Market trends and figures SD Card is now a standard
Market trends and figures USB is everywhere USB key Portable MP3 player USB storage device USB portable hard disks USB traveller
Market figures and trends Growing success of online music sites
Consumer’s needs
Consumer’s needs What do consumer’s expect? 1. Large choice of connectors for music in the car 2.Easy access and control of their music 3. Nice design and clear display 4. Simple, easy to use & reliable hands-free car kit 5. High audio quality 6. Good audio communication 7.
The market offer
The market offer Competitors offer … • Bluetooth hands-free capabilities for some devices • Basic telephony functions, no advanced features • One color display • Basic music connectivity and limited control …
The missing features What’s missing in the current market offer? • Complete set of connectors for various music platforms • Phone book synchronization • Large color display • Voice recognition • Voice synthesis (TTS) • Bluetooth Stereo • Large internal memory • Store the phones & devices … • Music control & access
The Parrot Solution…… MKi9000 MKi9100 MKi9200
Parrot MKi9200 • • • • • • • • • • • • 2.4’’ TFT colour screen (removable) Apple music cable for iPod & iPHONE USB Port 3.
Parrot MKi9100 • • • • • • • • • • • OLED screen (removable) Apple music cable for iPod & iPHONE USB Port 3.
Parrot MKi9000 • • • • • • • • • • Apple music cable for iPod & iPHONE USB Port 3.
New Parrot MKi E-Box (Blue Box) Universal Control Module for all MKi Series. All the connectors are located on the same side to ease the installation.
New MKi Series Remote Control Steering Wheel or Dashboard mount. One RF remote control for the three of MKi series. All phone & music functions are accessible through the remote control.
USP 1: Multi Connectivity Unique Selling Point n°1 Complete set of connectors for digital and analogue music iPod and iPhone dedicated APPLE connectors USB connector for MP3 players, USB keys and Storage Device Bluetooth Stereo A2DP and AVRCP Line-in audio 3.
USP 2: Auto Voice Recognition Unique Selling Point n°2 User-independent Voice Recognition The MKi Series recognizes your voice or anyone’s voice AUTOMATICALLY without prior or any training. If several phone numbers exist for the same contact, tell the kit which one you want to call. Voice tags are also available to faster call a contact (shortcut).
USP 3: Auto Phonebook Sync Unique Selling Point n°3 Automatic phonebook synchronization The Parrot MKi Series automatically synchronizes your phonebook with the contacts in your mobile phone. The phonebook is available at all times via voice recognition, Text to Speech (TTS) or voice tags.
USP 4: Auto Voice Synthesis (TTS) Unique Selling Point n°4 Voice synthesis (Text to Speech) and voice recognition Text To Speech (TTS) speaks the name of the contact from your phonebook for direct and easy calls, it automatically announces the contact as they call you or as you scroll through the phone book. Voice Recognition recognizes your voice and calls the contact at once.
USP 5: Colour Screen Unique Selling Point n°5 (MKi 9200) Large 2.4’’ colour TFT screen It displays phone information, menus, settings, caller ID, playlists and LP covers*! * If the LP cover is stored in the memory of the MP3 player.
USP 6: Removable Displays Unique Selling Point n°6 (MKi9100 & MKi9200) Removable Display for added security The display for MKi9100 & MKi9200 is easily removed from its support mounting when you leave your vehicle, for ultimate security.
USP 7: Audio Effects Unique Selling Point n°5 Astonishing audio effects The Parrot MKi Series features: 7 Band Equalizer with advanced sound settings & preconfigured presets Stereo Widening (stereo audio signal having left and right channels is emanating from a virtual source spaced away from left and right stereo loudspeakers) Virtual Super Bass for a pure, deep extra-bass sound 7 Bands Equalizer Virtual Super Bass Stereo Widening
Other Key Selling Points • Advanced Bluetooth hands-free car kit from proven European leader in Bluetooth hands-free with audio streaming • Charges the iPod / iPhone and provides power thru USB • Full duplex conversations • External Beamforming Microphone Technology • Dual HFP connections • Specific line-out connector for external amplifier • Conversation and music on car’s speakers • Software update ensuring forward compatibility • Easy to use equipped with PARROT User Interface • Steering Wheel Interface
Universally Compatible Extended compatibility with all mobile phone is standard with PARROT..........
The Tech Corner
Specifications Bluetooth hands-free car kits with extended telephony functions and multi digital music connectivity o User interface: 5 buttons and 1 rotary (rotating) knob o Display: 2.4” LCD TFT with 262.
Answer an incoming call, launch voice recognition mode, discreet mode, answer a second incoming call, long press to redial Enter the menu, adjust the volume Short press: Go to the next track, Long press: Fast forward Secret mode, start music, pause music, change the music files sources User interface Use to hang-up a call, go back one level in a menu. A long press goes out of a menu. Short press: Go back to the beginning of the track / get to the previous.
Target Customers Vehicle & Music savvy consumers People who spend most of their time in the vehicle Anyone who takes or receives calls
Distribution channels 12V Specialist Retail Car Radio Installers Mass Retail & Telco e-Commerce Automotive
MKi Series Kit Contents - MKi9x00 Blue Box - OLED Display (MKi9100) - Colour Display (MKi9200) - Apple Audio cable with iPod & iPhone - USB and Line-in Audio cable - Remote control with replaceable batteries - Dash board cradle for remote control - Steering wheel mounting kit for remote control - Cradle for screen (only for MKi9100 & MKi9200) - ISO and 12V cable - Mounting / Installation accessories - Quick start guide
Logistics information Parrot MKi9000: NOTE: Specific UK Variant TTS English (UK) : Product code SAP (UK GENUINE / DESTINED): EAN / GENCODE : PF300055AA 3520410003530 NOTE: UK now has its own TTS version and this differs from USA TTS. Carton box Retail carton box Total weight of product Quantity per Over box Dimensions of Over box Weight of Over box Quantity of boxes / layer Quantity of boxes / pallet Quantity of units / pallet 220 x 75 x 193 mm 0.5 kg 15 pieces 600 x 400 x 250 mm 7.
Logistics information Parrot MKi9100: NOTE: Specific UK Variant TTS English (UK) : Product code SAP (UK GENUINE / DESTINED): EAN / GENCODE : PF310055AA 3520410003646 NOTE: UK now has its own TTS version and this differs from USA TTS. Carton box Retail carton box Total weight of product Quantity per Over box Dimensions of Over box Weight of Over box Quantity of boxes / layer Quantity of boxes / pallet Quantity of units / pallet 220 x 75 x 193 mm 0.5 kg 15 pieces 600 x 400 x 250 mm 7.
Logistics information Parrot MKi9200: NOTE: Specific UK Variant TTS English (UK) : Product code SAP (UK GENUINE / DESTINED): EAN / GENCODE : PF320055AA 3520410003752 NOTE: UK now has its own TTS version and this differs from USA TTS. Carton box Retail carton box Total weight of product Quantity per Over box Dimensions of Over box Weight of Over box Quantity of boxes / layer Quantity of boxes / pallet Quantity of units / pallet 220 x 75 x 193 mm 0.5 kg 15 pieces 600 x 400 x 250 mm 7.
Summary Complete connectivity for digital & analogue music -APPLE iPOD & iPHONE - USB - LINE IN 3.
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