User Guide

Best Practices
PayPal Login Page
3
20 October 2009 User Interface Standards
Six months after the launch, change the message from Now Accepting PayPal to either We
Accept PayPal or We Prefer PayPal consistently on both pages. The PayPal acceptance
graphics should be linked to the approved “What is PayPal” text.
Consistent placement of PayPal branding across the Home and Product Details pages results in
increased overall sales and conversion.
PayPal Login Page
After the buyer clicks the Checkout with PayPal button or selects PayPal from your Payment
Methods page, you call the SetExpressCheckout API and redirect the buyer to PayPal.