PayPal Merchant Tools A Guide for Using PayPal in Your Business last revision: 10.2.
PayPal Merchant Tools Manual Copyright © 2003 PayPal. All Rights Reserved Notice of Liability The information in this manual is distributed in an “as is” basis. All information provided in this document is provided with good will. The authors and publishers of this manual are not responsible for loss, or purported loss due to any contents of this publication.
Introduction to PayPal Merchant Tools P ayPal offers many different tools to meet your business needs. You already know that PayPal is the world’s favorite online payment service, with over 25 million members worldwide, but you may not know just how many features your PayPal account contains. This manual will serve as an introduction to the different tools PayPal offers to help keep your payment processing running smoothly.
PayPal Merchant Tools Insert Text Getting Started You can start accepting payments with PayPal in 5 easy steps: 1. Sign Up Go to https://www.paypal.com/ and click on the “Sign Up” link in the upper righthand corner of the page. Click on the “Business” link to sign up for a Business account. Make sure to write down the email address you use and the password you choose; in the future, you will use them to login to your PayPal account.
PayPal Merchant Tools A note about credit cards: Your Primary credit card is not always your default funding source. For more information about Funding Sources, see page 12. Add Bank Account Page. Verification PayPal buyers are clear: they prefer doing business with Verified sellers (i.e. sellers who have a confirmed bank account). Why? Because it means that the seller has passed a bank’s verification checks.
PayPal Merchant Tools 5. StartText Receiving Payments Insert Now that you’ve set up everything in your PayPal account, you’re ready to start receiving payments. Just add a PayPal Website Payments button to your website or use the PayPal logo in your auction listings. Your customers can just click on the button or logo to send you payment. Start collecting payments with PayPal Website Payments buttons on your website More Information: To learn more about the PayPal Website Payments, go to page 8.
PayPal Merchant Tools Using Your PayPal Merchant Account Profile subtab Account Profile You can use your Profile to manage all of the information in your PayPal account. To go to your Profile, log in to your PayPal account and click on the “Profile” subtab of the “My Account” tab. Your Profile is organized in three columns for managing your account information: Profile Summary Page More Information: To learn more about the PayPal Debit Card, go to page 18.
PayPal Merchant Tools Website Payments Turn page views into dollars with PayPal Website Payments. PayPal provides a variety of tools to help you grow your business: Buy Now Buttons, PayPal Shopping Cart, Subscriptions and Recurring Payments, and Donations. Buy Now Buttons Make it even easier for your customers to pay: add a PayPal payment button anywhere you use HTML. With Buy Now Buttons, you can create customized payment buttons to sell individual items on your website.
PayPal Merchant Tools PayPal Shopping Cart The PayPal Shopping Cart provides an easy way for you to create an online store. Customers are able to add multiple items to the PayPal Shopping Cart, continue shopping, and check out through PayPal. Here’s how it works: 1. Click on the PayPal Shopping Cart link on the Merchant Tools tab to create buttons for your website. 2.
PayPal Merchant Tools Subscriptions and Recurring Payments PayPal Subscriptions and Recurring Payments lets you accept recurring payments for your service. Your subscribers will be able to subscribe quickly and securely from PayPalhosted payment pages, where they can make initial payments (if necessary) and set up any future payments for the subscription. Here’s how it works: 1. Click on the Subscriptions and Recurring Payments link on the Merchant Tools tab to specify your subscription terms.
PayPal Merchant Tools Receiving Payments Now that you’ve set up your PayPal account, you’re ready to start receiving payments. But first, you should know the following. Payment Receiving Preferences Your Payment Receiving Preferences let you manage the types of payments you receive. To edit your Payment Receiving Preferences, log in to your PayPal account and click on the “Profile” subtab of the “My Account” tab. Click on the “Payment Receiving Preferences” link in the “Selling Preferences” column.
PayPal Merchant Tools In addition, your Seller Reputation Number will be displayed by your Shop Name if you decide to list your website in PayPal Shops. For more information, click on the “Shops” link in the footer of any PayPal page. If you would like to, you can cap your Seller Reputation Number at 1000. To do this, log in to your PayPal account and click on the “Profile” subtab of the “My Account” tab. Click on the “Reputation” link in the “Selling Preferences” column to cap your number.
PayPal Merchant Tools To view or remove your PayPal Limits, log in to your PayPal account and click on the “View Limits” link next to the balance box on your Account Overview. Refunds You can easily refund payments you receive, including all transaction fees, within 30 days of the payment. To refund a payment, log in to your account and click on the “History” subtab of the “My Account” tab. Find the payment in your transaction history and click on the “Details” link to go to the Transaction Details page.
PayPal Merchant Tools History To view your history transaction log, which includes every PayPal transaction since you opened your PayPal account, log in to your PayPal account and click on the “History” subtab of the “My Account” tab. Basic Search You can use the Basic Search to view subsections of your transaction history - such as payments received or Money Requests sent - using the “Show” drop-down menu and the “Within” and “From” radio buttons.
PayPal Merchant Tools Merchant Sales Reports With PayPal’s Merchant Sales Reports, you can analyze your revenue sources to better understand your customers’ buying behavior. Every week, you’ll receive a valuable analysis of your sales by channel and currency. Merchant Sales Reports cover the most recent week, from Saturday through Friday. Only one week’s information is available at a time, but you can download your Merchant Sales Reports to view them later.
PayPal Merchant Tools Seller Protection Chargebacks and the Seller Protection Policy A chargeback occurs when your buyer contests a charge through his credit card company and the credit card company reverses the charge. Unfortunately, this often leaves the seller responsible for 100% of the transaction liability. When you use PayPal to receive payments, you can protect yourself against chargebacks by following the guidelines of the Seller Protection Policy (SPP).
PayPal Merchant Tools Additional PayPal Services Multi-User Access Multi-User Access Overview PayPal’s Multi-User Access feature allows you to set up multiple logins and access levels, so your employees only have access to the parts of your Paypal account that they need to complete their jobs, letting you so you run your business smoothly and securely. To get started with Multi-User Access: 1. Log in to your PayPal Business account. 2. Go to your Profile and click the Multi-User Access link. 3.
PayPal Merchant Tools Insert Text PayPal Debit Card The PayPal MasterCard ATM/Debit Card offers you instant access to the money in your PayPal account. Withdraw cash at an ATM or use it anywhere MasterCard is accepted. The PayPal Debit Card is open to members who meet the following criteria: 1. Have been a PayPal member for at least 60 days. 2. Have a U.S. PayPal account. 3. Have registered a credit card where the monthly statement is sent to a physical street address (not a P.O. Box). 4.
PayPal Merchant Tools PayPal is available in the following countries: - Anguilla - Argentina - Australia - Austria - Belgium - Brazil - Canada - Chile - China - Costa Rica - Denmark - Dominican Republic - Finland - France - Germany - Greece - Hong Kong - Iceland - India - Ireland - Israel - Italy - Jamaica - Japan - Luxembourg - Mexico - Netherlands - New Zealand - Norway - Portugal - Singapore - South Korea - Spain - Sweden - Switzerland - Taiwan - United Kingdom - United States With Multiple Currencies
PayPal Merchant Tools 5. You can auto-convert payments to Insert Text your primary currency via a Payment Receiving Preference in your account Profile. This is useful if you wish to display prices in different currencies, but only do business in a single currency. PayPal Money Back Guarantee PayPal now offers buyers the opportunity to purchase a guarantee on eligible tangible goods transactions of less than $1000.
PayPal Merchant Tools How PayPal’s Smart Logo works: When you use a Smart Logo on your eBay listings, the logo changes depending on the state of your listing. It begins as a standard referral logo, then becomes a Pay Now button as soon as your listing has ended, so your buyer can pay you instantly. Insert Text Selling on an Auction PayPal offers a full-suite of auction tools to assist you in managing your auctions and eBay listings.
PayPal Merchant Tools WBN emails Insert Text include all of the information your winning buyers will need, including a link back to the item listing and a PayPal payment button.
PayPal Merchant Tools With IPN, you can: - Customize your website’s response to customer purchases in real-time - Track customers through the notification’s “pass through” variables - Automate your fulfillment operations - Store transaction information in your own database InstantText Payment Notification (IPN) Insert PayPal’s Instant Payment Notification (IPN) service notifies you immediately whenever you receive a payment.
PayPal Merchant Tools Insert Text Mass Pay Replace checks with instant email payments! PayPal lets you avoid the slow, tedious process of writing and disbursing checks to large numbers of people. And Mass Pay is inexpensive: a fee of just 2% of the payment amount, up to a $1 cap, will be added to each payment. How it works: 1. All you need is the recipient’s email address and the payment amount.